CUTTING-EDGE QUAL,
DIAL TESTING and
FOCUS GROUPS

DELIVERING THE RICHER QUAL RESULTS YOU’RE LOOKING FOR. Find Your Solution:
BULLETPROOF ONLINE FOCUS GROUPS? SEE HOW WE DO IT.
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Clients We've Served:

Dialsmith's online dial testing revealed key moments of insights that we never would've seen using strictly qualitative methods.

Elizabeth Merrick May, Senior Manager, Customer Insights NEST

I don't know any researcher, present company included, that wants to also be the technical director during a research project. We want a partner, like Dialsmith, we know can handle all the technical details and run the show, so we can focus on our research goals.

Gina Derickson, Research Director Engagious

What I hear over and over again from clients is that they like the Perception Analyzer because all the participants seem much more engaged and the insights are much richer.

Renee Cameron, Founder & Chief Strategist The Optimization Group
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Key Benefits of Dial Testing:
Capturing Moments of Truth

One of the few methodologies that gathers respondents' continuous, second-by-second, emotional response as they are viewing, watching, or experiencing, dial testing helps researches pinpoint those critical moments that can make or break a message, argument or communication.

WHAT MAKES DIAL TESTING DIFFERENT?
Mitigate Memory Bias

Market research relies upon recall-based methods that ask respondents to remember and report how they felt or what they were thinking in the past. These methods are problematic, as science has proven memory to be malleable and unreliable. Dial testing takes flawed recall and memory bias out of the equation with its ability to capture real-time “snapshots” of how respondents are feeling or thinking in that moment.

SEE OUR STUDY ON MEMORY BIAS.
Overcoming Groupthink

Our dial testing approach helps overcome “groupthink” in both in-person and online focus groups. With dial testing, individualized responses can be collected in qualitative settings. And as long as people know their views are not being immediately broadcast to the group, they can report in anonymity, reducing the effects the group or others in the group may have on them.

HOW DIAL TESTING WORKS.
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