Essentials of Moment-to-Moment Research Playbook
This Playbook provides practical, field-tested advice, tips and insights from researchers who have been using the Moment-to-Moment methodology in their own consulting projects for years. It’s written as a helpful and easily reference-able resource to help the research community get the most out of the methodology and to address some of the most common questions we hear from clients.
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Report: Uncovering the DNA of an Effective Summer Movie Trailer
With technology provider Invoke Solutions, Dialsmith co-conducted and presented (what we think is) the first-ever, real-time online research study in front of a live audience at the Qual360 North America conference in Atlanta. The study used an innovative approach that meshes the qual of Invoke’s Large-Scale Focus Groups platform with the quant of Dialsmith’s Perception Analyzer Online dial testing to gather feedback and data from 102 participants.
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Online Quali Quant gets real at Qual360 North America
10 Revealing Quotes about Moment-to-Moment Research
Report: How Are Millennials Getting Their News?
With technology provider Invoke Solutions, Dialsmith co-conducted a live online research event that examined and compared how Millennials perceive and trust traditional-, social- and entertainment-based news sources. The study integrated the Perception Analyzer Online’s moment-to-moment dial testing with Invoke Live’s Large Scale Focus Groups to gauge in-the-moment reactions of 153 participants to a series of short news clips.
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10 Ways Dial Testing Will Improve Your Research
Uncovering the DNA of an Effective Summer Movie Trailer
Report: 2016 Super Bowl Ad Ratings powered by Slidermetrix®
Downloadable report of second-by-second ratings results of the 2016 Super Bowl ads based on more than 3,000 unique ratings collected with Dialsmith’s Slidermetrix tool.
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Super Bowl Ads: What Research Tells Us About the Winners and Losers
Super Bowl Ads: Fails and Flops
Report: Portland’s Tech Professionals React to CES Keynote by Yahoo CEO & President Marissa Mayer
Yahoo made a big splash with the hiring of technology rock star Marissa Mayer. One of Mayer’s first tests as the face of Yahoo was the keynote address at the Consumer Electronics Show (CES). We organized a dial testing focus group of tech professionals from Portland, Oregon, to rate Ms. Mayer and Yahoo’s performance.
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