Research Groups and Online Surveys
Dialsmith specializes in developing technologies that help you learn what people really think. Sometimes that's best accomplished through interactive research groups and other times an online approach is best. Either way the goal is the same—deep, honest, unbiased opinions to help you make critical business decisions.
For interactive research groups, the Perception Analyzer by Dialsmith is the ideal tool for capturing instant quantitative feedback and using those findings to drive deeper and more meaningful group discussion. Weather for traditional question formats like categorical, attitudinal and conjoint, or the Perception Analyzer's specialty of collecting continuous, moment-to-moment feedback to live presentations and recorded video materials, interactive research groups go far deeper than traditional focus groups.
With Perception Analyzer Online, standard and interactive online survey question formats are paired with dynamic tools like second-by-second video evaluation. By continuously moving Perception Analyzer Online's slider technology while a video plays, a respondent's opinion can be measured to the second. This allows researchers to graphically see how the respondent was feeling at all times, and substantially shortens the path to indicative findings.
In both offline and online research, a respondent's recall will only give researchers part of the story. With the Perception Analyzer and Perception Analyzer Online, researchers have access to data collected in real-time, so everything that is perceived is also recorded. Nothing slips through the cracks.