Bob Qureshi, Consultant
Bob is Managing Director of UK-based Qureshi Market Research, Ltd. and serves as international consultant and European agent for Dialsmith. Bob's illustrious career has taken him from some of the world's largest and most respected market research firms to building his own successful consultancy. Bob has executed research studies worldwide and brings this expertise to help Dialsmith in its global expansion.
In his own words
What is the most interesting or memorable project you've been a part of?
Working for what was at that time the London Rubber Company who produced the brand known as Durex, which are a leading condom brand in the UK. We were testing a range of packaging designs across Europe and I was stopped at customs on my way to Italy to have my bag checked. On seeing I had an overnight bag it took a while to explain why I was carrying 20 boxes of condoms with me!
What is one thing people don't generally know about you?
In the UK we have game called Cricket which although very popular it is not very easy to explain to the uninitiated. I have in fact been on a stringent course and taken exams that make me a qualified Cricket Umpire with a badge to prove it!
Where in the world do you most want to visit?
I have been incredibly fortunate in having travelled to over 50 countries. Most of the countries in Asia-Pacific; almost all of Western Europe and Scandinavia; Eastern Europe including Russia and the Baltic states; of course the Americas; North and South Africa. I have been lucky enough to have been to places off the beaten track such as Kazakhstan and Uzbekistan. I did however miss out on a trip to New Zealand that would definitely be next on my list.
What's the strangest thing on your desk?
This would have to be a coffee mug from the Hofbräuhaus in Munich. The Hofbräuhaus could be fairly called the number one tourist attraction in the Munich city center. The place is famous for its German beer, which is only served in 1 litre sized glasses (the beer "Maß"). Having a coffee mug from this place is just not quite right!
What's the best hotel amenity you've ever received?
This not quite an amenity but I think it counts. On our first family trip to the big apple we stayed at mid price hotel through whom we had organised a car to collect and drop us to and from the airport. On our last day we were thoroughly surprised to find a huge stretch limo take us back to the airport – a great way to finish a family break.
What is your favorite / least favorite:
Word: free / but
Smell: honeysuckle / you know
Sound: Ferrari 430 / London Taxi
What's your idea of a perfect Saturday morning?
Waking up knowing a great day has been planned – a trip out to central London, walk through Hyde park, stroll down Bond Street, wander down Piccadilly, meander into Leicester Square and a relax in matinee theatre show… lovely!
What food could you not live without?
Curry, chicken curry in particular m- has to be on the bone and slow cooked, aromatic herbs spices. Basmati rice, steaming, fragrant and moist… hungry?
Describe the perfect sandwich.
Ciabatta bread - there is no other bread that grills the same - cheese, mozzarella, but must be Italian, pesto, sundried tomatoes and here is the trick, just a few slithers of anchovy, ground course pepper and grill, mmm!
What's your favorite drink?
Peach Iced Tea. No contest.
In your next life you'd like to be?
This is really strange, but I'd like to be someone who knew me as a kid so I could see what I was like to my school friends…. yes, I know it's all me, me, me but those memories are all hazy now…