Brian Izenson

Brian Izenson
Director, Marketing & Business Development

Follow Brian: Twitter | LinkedIn | DIAL.LOG Blog

Brian directs Dialsmith’s marketing and bus dev efforts, spreading the gospel about our products and services while developing partnerships and alliances that help Dialsmith and our enthusiastic customers tell their stories. Brian’s marketing communications chops have been fine-tuned over 20+ years in the business, and have enabled high tech and business consulting companies to solidify their brands; develop closer relationships with their customers; define and clearly differentiate their offerings; and lay claim to leadership positions in their market.

In His Own Words…

What is the most interesting or memorable project you’ve been a part of?

We recently worked with a partner to put on a real time research event—in the form of an online focus group—in front of a live audience of market research professionals at an industry conference. No safety net or second chances with an event like that as you never know exactly if everything’s going to come together and go as planned, and a lot of moving parts from the technical set up to the presenters to the audience. We wanted to make it fun and timely (conference was late March) so we chose to test a couple of hot summer movie trailers and brought in a popcorn machine for the audience. All went well except we had a bit of trouble keeping up with all the popcorn requests. Who knew that researchers love popcorn so much?

What is one thing people don’t generally know about you?

I’ve stayed awake for 48 hours straight on three separate occasions.

Where in the world do you most want to visit?

The South Pole. No, really.

What’s the strangest thing on your desk?