If you’ve done online qual, then you know that technology is the lynchpin of the operation. If you want a streamlined experience with your respondents, your recruiter has to ask more than, “Do you have WiFi?” 

At Dialsmith, we know what it takes to ensure respondents are set-up, distraction-free, and ready to engage.

✓ We supply the meeting platform with Pentagon-level security encryption
✓ We manage all the technical set-up needs including personal, extensive respondent tech checks (What’s included? See here.)
✓ You get a live, DEDICATED tech support team member throughout your sessions
✓ You get a secure and confidential backroom for client observations
✓ You get a recording of each group as a deliverable–included in the project

🎯 We can also supply research design, moderation and reporting through our sister company, Lillian Labs.

Here’s the deal; if you’re trying to find out what people really think, don’t ask them after-the-fact. Why? Our memory stinks. (It’s scientifically proven.)

Dial testing is how you overcome the impact of flawed memory by capturing what people think and feel—in-the-moment.

This is done two ways; with hand-held dials in focus groups (in-person dial testing) and with an on-screen slider in surveys (online dial testing).

🎯 Stimuli we have dial tested: Mock trials, CEO keynotes, political speeches, live sporting events, Superbowl ads, movie trailers, infomercials, radio programming, reality TV, Broadway musicals… you get the idea.

❓ What is dial testing? Here’s everything you ever wanted to know.

Online dial testing can be used for a standalone project (for evaluating recorded video or audio.)

You can also integrate a dial test into other qualitative projects such as having respondents rate a video during a focus group, or having them rate content in advance to help guide your virtual discussion.

✓ Quickly gather moment-to-moment feedback from your participants
✓ Test any media format or length
✓ Pairs with quant and qual tools you already use (eg., surveys, online focus groups, MRx communities)
✓ Participants have flexibility to use their computer or tablet
✓ 24/7 reporting available through a portal

🎯 Online Dial Testing FAQ

For in-person research, dial testing is used for two main purposes: 1) To capture continuous qualitative feedback on content (video/audio); and 2)To capture instant quantitative feedback to drive a deeper discussion.

✓ Quickly gathers moment-to-moment feedback from your participant
✓ Reduces recall-bias for more accurate findings
✓ Eliminates group think by discreetly gathering personal opinions
✓ Enables rapid testing of multiple stimuli (more data, less time)
✓ Injects a quant component into your qual environment for richer results

🎯 What have we tested? Product brands & concepts, TV & radio content, advertising & sales presentations, political & policy messages, litigation presentations & arguments.

📞 We partner with top-notch focus group facilities around the globe. Need a recommendation? Contact us.

Our sister company, Lillian Labs, is a boutique team that specializes in all-things qualitative research.

✓ Study design
✓ Group moderation
✓ In-Depth Interviews (IDIs)
✓ MRx community boards
✓ Analysis and reporting

This team has done it all, and are particularly experienced with product and concept testing.

🎯 What have they tested? Mobile devices, robotics, streaming services, wifi & business services, financial and insurance products, medical devices, cleaning products, appliances, personal care products…