Moment-to-Moment
Online Moment-to-Moment feedback to video materials takes the history and power of Dialsmith's Perception Analyzer methodology and has reimagined it for online surveys. Rather than relying on recall to learn what respondents think of your video materials, online Moment-to-Moment feedback captures respondents' real-time reactions as they're watching.
Through the use of an intuitive on-screen slider embedded in the video player, respondents continuously make adjustments based on how they feel in the moment. You can also add an optional button to register "tune-out," "buy," etc., to indicate at what point a viewer might change the channel, make a purchase, and more. The result is a line graph, broken out by subset, and superimposed over the video. Each respondent's second-by-second data points are also saved to the project's data file for further analysis.
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| Respondent experience | Client report portal |
