Intensity Scale Questions
Intensity scale questions capture a participant's preference over a range of values, such as 1 to 10 or 0 to 100 (you can program any custom scale between 0 and 100).
Intensity scales can be used to measure opinions, attitudes, or projected behavior on a variety of scales, including:
- Likelihood to purchase
This type of question captures positive or negative response as well as the intensity of the response.
The software displays results as a mean value plus a histogram showing frequencies across various range levels.