Request Webinar: Re-Thinking the Focus Group

Using complimentary technologies—FocusVision and Perception Analyzer—to make data more actionable and do more with your results.

Description: FocusVision and Perception Analyzer—two technologies that independently have been mainstays of focus groups for years. But evolving research methodologies and changing client needs have driven innovative approaches to applying these technologies in new and collaborative ways.

Case-in-point: Political research and strategic communication specialists Greenberg Quinlan Rosner (GQR). GQR’s ability to adeptly fuse FocusVision and Perception Analyzer technologies into their qualitative methodology has resulted in deeper, more actionable data and opened the door to new ways of sharing and presenting their findings.

Watch our panelists as they offer their unique perspectives on the value these technologies bring to focus group research and how they can be teamed together to achieve optimal results. We’ll discuss a real-world use case where FocusVision VideoStreaming and Perception Analyzer were used in tandem to effectively meet the client’s project objectives. Our panelists will also explore what options lie ahead for deeper integration between these complimentary technologies as well as spend a few minutes answering your questions.

What you’ll learn:

  • How FocusVision’s VideoStreaming and Dialsmith’s Perception Analyzer can be paired to provide remote viewing of live, in-person dial testing sessions
  • Real-world example of how Greenberg Quinlan Rosner uses FocusVision and the Perception Analyzer to execute an aggressive research plan for the Presidential State of the Union Address
  • Where these technologies might be heading and how it will impact future research approaches

Featuring:

Erica Seifert, PhD., Senior Associate, Greenberg Quinlan Rosner Research; Eric Alzuhn, Vice President/Client Services, Dialsmith; Tony Cheevers, Account Director, FocusVision

Event Date: June 5, 2013  Length: 56:37

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