Count on us to handle the technical heavy lifting needed to run smooth, secure and efficient online focus groups and web-based IDIs.
ONLINE DIAL TESTING FOR ONLINE SURVEYS, VIRTUAL FOCUS GROUPS OR COMMUNITIESUsing state-of-the-art, online dial testing tools, we deliver the same rich moment-to-moment results that you’ve come to expect from our in-person Perception Analyzer dials, giving you the ability to do online testing on any form of recorded media.
IN-PERSON DIAL TESTING FOR FOCUS GROUPS & OTHER LIVE RESEARCH SESSIONSAs the worldwide developers, sellers and servicers for the Perception Analyzer® dial testing system, we are your go-to resource for any-and-all in-person dial testing needs, including consulting services and system purchases.
One of the few methodologies that gathers respondents' continuous, second-by-second, emotional response as they are viewing, watching, or experiencing, dial testing helps researches pinpoint those critical moments that can make or break a message, argument or communication.
WHAT MAKES DIAL TESTING DIFFERENT?Market research relies upon recall-based methods that ask respondents to remember and report how they felt or what they were thinking in the past. These methods are problematic, as science has proven memory to be malleable and unreliable. Dial testing takes flawed recall and memory bias out of the equation with its ability to capture real-time “snapshots” of how respondents are feeling or thinking in that moment.
SEE OUR STUDY ON MEMORY BIAS.Our dial testing approach helps overcome “groupthink” in both in-person and online focus groups. With dial testing, individualized responses can be collected in qualitative settings. And as long as people know their views are not being immediately broadcast to the group, they can report in anonymity, reducing the effects the group or others in the group may have on them.
HOW DIAL TESTING WORKS.Everything costs more. From travel to facility fees to recruiting. At the same time, research budgets are stagnant. The result? Those of us in field research are feeling the squeeze. So, how do you still deliver the first-class results your clients want and expect while keeping costs under…
Read More »Far too many content creators assume they know how their audience will react without ever even questioning what they think they know, and unfortunately, most of them are wrong. So, the fact that you're thinking about how to test your content means you're on the right track. But now what?
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