Commercials May Make Television More Enjoyable
A new study, as reported by The New York Times, shows that watching television programming with commercials make the shows seem more enjoyable to the viewers than watching straight through without commercials.
It's interesting research and I understand the whole delayed gratification angle, but from my own experience it is such a pleasure to buzz through commercials that I get more frustrated than ever when I have to watch something in real time and sit through the ads. While me sitting in my overstuffed leather chair drinking a beer and continuing to marvel at the awesomeness that is TiVo is far from scientific, I sure can't imagine more enjoyment derived from bringing television commercials back into my life.
You?
