The Persuaders
Last night PBS aired “The Persuaders” on Frontline, a documentary which looked at how changes in marketing practices are influencing U.S. culture and politics. It also looked at how advertisers are trying to break through the clutter that they have created, looking for new ways to reach potential consumers.
In a segment on political research, the Perception Analyzer® was featured and a link to this blog on the Frontline website (last link under ‘The Persuasion Industry’ section) has resulted in, by far, this weblog’s highest traffic day ever.
For anyone who missed the show, it will be available to view online on Friday, November 15.
