Five-second ads
In stark contrast to advertisers testing 90-second television commercials in order to get viewer’s attention in a fast-forward world, the campaign of Indiana Governor Joe Kernan is running five-second ad bursts that convey quick, simple messages.
In a damned-if-you-do, damned-if-you-don’t kind of way, the opposition is actually complaining about the uber-short ads, saying they “don’t accurately portray Indiana’s still-struggling economy.” As Adrants points out, “One would think the opposition would be happy his opponent was buying less airtime.”
