Advertising: Reinvented
Must read article from Wired on how the media consumption behavior of 18-34 males is changing the world advertising and how companies sell to us.
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Dialsmith are the creators of the Perception Analyzer dial technology for moment-to-moment audience feedback. Our team leverages online and in-person dial testing to deliver hybrid qual/quant services.
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Lillian Labs is our in-house qualitative research team. Our team specializes in product marketing, strategic messaging and brand storytelling with deep experience in everything from media and entertainment to CPG, software to SaaS, from healthcare to financial services, and more.
