Try It…You’ll Like It
Peter Davidson links to an article that describes a why-didn’t-I-think-of-that idea by HP to offer hotel guests the opportunity to check-out digital cameras during their stay and print photos on-site to take home with them.
While probably not the first time something like this has been done, it is truly a brilliant strategy. Potential customers get to try the product in a real-world environment and HP (and the participating hotels) build goodwill by offering the service in the first place.
I have a few more GMail invitations available to those who comment on this post with other good tie-in ideas like this one.
