Engagious Podcast: Rick Petry, Storytelling for our Attention-Deficit Culture
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When it comes to engaging audiences, the direct marketing industry has it down. And one of the foremost experts in direct marketing is our guest Rick Petry. Over the course of his career, Rick has helped clients, such as Bowflex and Char-Broil, realize more than a billion dollars in combined sales and he has some great insights to share with us.
In this episode Rick and I discuss:
@4:00 The importance of stories in direct marketing and sales
@7:00 How consumers can become part of a brand’s story
@16:30 Scarcity mentality, desire for a bargain, and other levers you can pull to drive sales…
@21:00 Creative ways to use direct marketing to sell all kinds of products
If you liked this episode, I also recommend that you check out my conversation with Carla Johnson where we discuss the convergence of storytelling and customer experience among many other things.
If you have any comments or suggestions on who would be great for us to talk with in future episodes, please leave a comment below. We’d love to hear from you.
Until next time, #BeEngagious.
