When creating reasons to believe, the rule of QUALITY over quantity prevails. And you gotta test them!

One (or 2) Reasons to believe (RTBs) that are highly believable are a lot more compelling than several that are loosely related.  When in doubt, test them to make sure they’re compelling and relevant to the promised benefit. If you’re not sure how to validate them, reach out to us for some guidance.

One area where we have done a lot of work is in Healthcare: medical devices, medical procedures, even insurance. That explains why we focus on these in our examples. But you can easily apply these 7 approaches to any industry. 

7 Approaches to Writing Reasons to Believe (Marketing RTB’s)

For help creating or testing benefits or RTBs, developing customer insights to inspire your  marketing communications, or to receive future articles, feel free to contact us.