It’s time to realize that the sun is setting on some of the old tried-and-true tools that market researchers have relied upon for years. Case-in-point, the conventional survey, once a mainstay of market research, is quickly becoming a thing of the past. Today, consumers have so many more channels to provide feedback […]
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Meet the Team: Hannah Anderson, Marketing Intern
We continue our “Meet the Dialsmith Team” series this week to take you behind the scenes and into the Dialsmith office to get to know our team. Next up is our Marketing Intern Hannah Anderson. Hannah is spending her last days as a college senior with us as she preps for […]
Scandal’s Mellie Grant Gets Reality Check from Dial Testing Focus Group
(Image courtesy of ABC) Most of the time, major broadcast networks put our Perception Analyzer dials to work behind the scenes to test new television pilots as well as characters, plot lines, etc. for established series. But every once in a while, our dials make the jump in front of the camera, making […]
Trump and Carson React to the Dials
As mentioned previously on our blog, dial testing focus groups are popping up all over the networks during the early stages of this election year. Lee Carter of Maslansky & Partners is a frequent guest on Fox News’ daily morning news/talk program Fox & Friends where she provides commentary on the […]
CNN Revs Up Dial Testing Focus Groups for Presidential Primaries
With the Iowa Caucuses and New Hampshire Primaries come and gone, the Presidential Primary season is really heating up. As it has for the past 8 years, CNN is running dial testing focus groups, powered by our Perception Analyzer dials and technology, to gauge the real time reactions and opinions of […]
Ten Things We Learned from this Year’s Super Bowl Ad Ratings
Now that the dust has settled and the final tallies are in, here’s a look at the most interesting story lines pulled from the final results of our fourth annual Slidermetrix Super Bowl ad ratings. If you’re not a list person and you want the deep dive into our final results, you […]
Super Bowl Ads: Early Returns and Market Research Experts Weigh In
It’s been a wild week for the Super Bowl ads in the lead up to the Big Game. By our count, 29 of the actual ads that will air during the Super Bowl have been pre-released. Our Super Bowl ad ratings feature powered by Slidermetrix has been up-and-running since Monday, […]
Super Bowl Ads: What Research Tells Us About Winners and Losers
The week of the Super Bowl is an especially fun time for us here at Dialsmith. While we have our share of football fanatics here at the office, what really gets us jazzed is being able to put our own ratings tools to work to gather public opinion on the Super Bowl ads. We’ve been […]
Shedding Light on the Qualtrics—Dialsmith Partnership
In case you haven’t heard, Qualtrics and Dialsmith announced a partnership that gives Qualtrics customers the ability to add Dialsmith’s online dial testing to their surveys. Qualtrics is offering the service through the Qualtrics Innovation Exchange Marketplace. This is big for Qualtrics users who want to test and evaluate different types of media—from […]
As Newsletters Go, Two-Columns Are Better Than One
Like most small business teams, our marketing group doesn’t have much time or budget to dedicate to A/B testing. So, we only test what we can afford to test and afford to change. Typically, these aren’t major endeavors but minor tweaks that can help optimize a message or marketing piece, […]
