Q&A with Dr. Ali Goode, Partner at house51 and expert in behavioral economics and the psychology of learning and memory. Here’s the second part of our conversation with Dr. Ali Goode. And check out Part 1 if you missed it. Q: Two concepts that seem to speak to the challenges of recall are Interference Theory (forgetting occurs […]
Archive by Author
Perception Analyzer Dial Testing Goes to The Muppets
There are certain “signs” out there in the world that indicate whether you’ve made it or not. Here at Dialsmith, we’ve had Presidents and world leaders reference our Perception Analyzer dial by name. The Perception Analyzer has made cameos on TV shows (ahem… West Wing, Newsroom) and played supporting roles in motion pictures […]
The Psychology Behind In-The-Moment Market Research (Part I)
Q&A with Dr. Ali Goode, Partner at house51 and expert in behavioral economics and the psychology of learning and memory. Here at Dialsmith we’re all about being in-the-moment. Not so much in the “carpe diem” way, but more so as the market research methodology—seeing how our solutions and services help clients understand the in-the-moment perceptions, […]
Dial of Doom Adds Fireworks to Food Network Star
(Image courtesy of Food Network Star) In case you didn’t catch last night’s July 4th episode of this season’s Food Network Star, the “infamous” Dial of Doom was called back into service for the third season in a row and there were definitely some fireworks once the Star finalists found […]
Food Network Star Welcomes Back ‘Dial of Doom’
If you’re a Food Network Star-gazer, you won’t want to miss this Sunday’s Fourth of July Cookout (Season 11, Episode 4 for you DVR aficionados) as it hearkens the return of a challenge that’s become a fan favorite but strikes fear in the hearts of Star Finalists. That’s right, the Dial of Doom returns for […]
Russ Rubin Q&A: Storytelling’s Role in Market Research
We recently came across this great post on why storytelling is critical to making research impactful and engaging by market research industry veteran Russ Rubin of Cambiar Consulting. Russ’ take on storytelling is on the mark and resonates with the feedback we hear from our research clients—many of which use […]
Studying Online & Mobile Behavior: Q&A w/ Luth Research (Part Two)
Image courtesy of Luth Research In Part I of our discussion, we covered a lot of ground with Scott Evans from Luth Research on how their ZQ Intelligence™ tools enable researchers to track the online and mobile behaviors of consumers and who’s using it. In Part II, we dive deeper […]
(Almost) Five Questions with… Fieldwork Dallas
Since we officially launched our ‘Dialed In’ affiliate facility program a year ago, our network of premier dial testing facilities has spread to cover key research destinations across the US and Europe. But today, we’re turning our focus to The Lone Star State and Dialed In affiliate Fieldwork Dallas. For […]
Studying Online & Mobile Behavior: Q&A w/ Luth Research (Part One)
Here at Dialsmith, we’re in the business of helping researchers gather and analyze in-the-moment feedback, so when we cross paths with other innovative research methods and technologies that do the same, we get pretty excited and want to share. Such is the case with digital market research service provider Luth […]
Uncovering the DNA of an Effective Summer Movie Trailer
Since first reading this excellent Fast Company article that revealed storytelling tips from one of the world’s top movie trailer producers, we, here at Dialsmith, have been thinking about the make-up of a great movie trailer. What are the common traits that great trailers share? Is there a […]
