Day 2 of Qual 360 North America just finished up. Here are the key insights and takeaways told in short soundbites through Tweets…
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Qual 360 Day 1 (in Tweets)
Day 1 of Qual 360 North America is officially in the books. So, here’s a “Best of” recap brought to you in Tweets.
Excuse Us As We Flex Our Online Dial Testing Muscle
Image courtesy of Athlon Sports Big day for our product team here at Dialsmith. We just launched a major upgrade to Perception Analyzer Online, our full-featured survey service that features online dial testing for recorded media. It’s a milestone release as we’ve rebuilt it from the ground up on HTML […]
Get Ready for Qual 360 North America
Qual 360 North America is slated for next week in Atlanta and yours truly, Dialsmith, is queued up to co-host a first-of-its-kind workshop with fellow market research tech developer/service provider Invoke Solutions. We’re also sponsoring the official after hours party hosted by The Research Club so it should be […]
THE LAST WORD ON THE SUPER BOWL ADS
Q&A with Kellogg School’s Brand Expert Tim Calkins Yes, we know that at this point, the giant sugar rush we all experienced around this year’s Super Bowl ads has subsided, but when we got the opportunity to “talk shop” with a fellow Super Bowl ad “junkie” especially one with […]
Results Are In! What We Learned from this Year’s Super Bowl Ads
While everyone was busy digesting the on-field action as well as all those wings, nachos, pizza, etc. during the Super Bowl, our Dialsmith team was busy trying to make sense of the Slidermetrix polling we were seeing on the Super Bowl ads. As a quick refresher before we jump […]
Latest on the Pre-Released Super Bowl Ads
We’ve been busily working to keep pace with the Super Bowl advertisers who have pre-released their spots. So far, so good. We have 15 ads available for viewing and rating second-by-second on our Slidermetrix VideoLink site as of this posting and more on the way. Early returns are starting to reveal […]
Super Bowl Ads are Back and So Is Slidermetrix!
Dialsmith and VideoInk partner to offer second-by-second “scoring” of Super Bowl ads For 30 seconds of air during this year’s Super Bowl, advertisers are paying as much as $4.5 million. That’s a whopping $150K per second and a huge investment to make an impression on viewers as they enjoy the […]
New Tech, Same Methods for 2015 State of the Union
It’s always energizing to see our dials back in action during high stakes political events like on the broadcast coverage of last night’s State of the Union. And while some of the networks have traded their in-person dial groups for new second screen polling tools, the method employed to score […]
Our 5 Favorite Blog Posts of the Year
It’s that wonderful time of the year where every blog and news site likes to do their own “Top 10 List.” There are even sites like Listverse that are exclusively dedicated to “Top 10” lists (makes me wonder if Listverse plans to do a “Top 10 List” of “Top 10” […]
