Those magic seconds… whether it’s reaching your audience with the right message at just the right time or understanding what he or she is thinking in the moment, in advertising, as in advertising research, we know those magic seconds are what matters most. That’s why it was so intriguing to […]
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Is TV pilot testing ready for the masses?
The much anticipated debuts of the new Fall line-up of TV shows are airing within the next few weeks, which means it’s time to see if all that focus group testing holds true to form. It’s an exciting yet nerve wracking time of the year for media executives and researchers […]
Vision Critical’s Aaron Paquette “raises the curtain” on entertainment research, online dial testing and more
If you’ve been in the entertainment research and testing biz for any period of time, you’ve likely heard of Vision Critical’s EVP of Media and Entertainment, Aaron Paquette. With more than 18 years of experience in the industry, including stints at Nielsen Entertainment, CBS and Sony Pictures Television, it’s […]
Five Questions with ‘Dialed In’ Affiliate Fieldwork Seattle/Kirkland
Home of the Space Needle, the reigning Super Bowl Champions and, of course, Starbucks, Seattle is the next stop on our introductory tour of Dialed In Research Facilities. With offices situated between the fresh waters of Lake Washington and the salt waters of the Puget Sound, Fieldwork Seattle–Downtown and Fieldwork […]
Hey Online Advertisers… Better Make Those First Two Seconds Count
(photo courtesy of Facebook.com) Interesting AdWeek article discussing the new online video advertising viewability metrics announced by the Media Ratings Council over the past few weeks. While online advertisers acknowledge the need for a standard, the new metrics have ruffled some feathers because advertisers will now be paying for ad […]
Will ISX Scoring Power Street League Skateboarding’s Olympic Dreams?
For fans of professional skateboarding, Street League Skateboarding is as big as it gets. Big stars, big tricks, big sponsors and big prize money. But if Street League has its way, it might not be the biggest show in town anymore — at least not once every four years. […]
Dialsmith’s Perception Analyzer Online and Invoke Live Examine How Millennials are Getting their News
Earlier this month, Dialsmith participated in a live online research event as part of Invoke Solutions’ Xperience Invoke Live Event series. The event gives attendees the ability to observe live studies being conducted in real-time on the Invoke Live platform on timely topics of interest. The research topic for our […]
Dialsmith and Invoke to host Xperience Invoke Live Event (Aug 6)
We’re excited to announce a live online research event we’re presenting in partnership with Invoke Solutions on Wed, Aug 6th. The event, the latest in the Xperience Invoke Live Event series, will explore the topic, “Where are Millennials Getting Their News?” using Invoke Live’s Large Scale Focus Groups and Dialsmith’s […]
Dialing In on Alton Brown’s “Little Friend”
(Photo courtesy of Food Network) Sunday’s episode of Food Network Star (Season 10, Episode 7) featured the reality show/food competition’s version of a Vegas Pool Party. But the challenge for the Star competitors wasn’t finding someone to lotion up their backs. Instead, each Star competitor had to pitch their poolside […]
Dialsmith’s Perception Analyzer (aka “Dial of Doom”) returns for Food Network Star Season 10
Some of last season’s Food Network Star competitors were cooked by the “Dial of Doom.” What do the show’s mentors Bobby, Giada and Alton have dialed up for this year’s competitors? Tune in on Sunday to find out. (Image courtesy of Food Network) If you’re a fan of Food Network’s wildly […]
