If you get the chance to grab the latest (Third Quarter 2014) edition of MRA’s ALERT! Magazine, check out the article, “Qual and Quant are Like Peanut Butter and Bananas not Oil and Water” by Jessica Broome, Ph.D. In the article, Jessica does a great job articulating why researchers should […]
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Five Questions with ‘Dialed In’ Affiliate Observation Baltimore
Known for its crab cakes, its baseball-playing Orioles and as birthplace of America’s national anthem, the city of Baltimore is also home to one of our new ‘Dialed In’ affiliate facilities, Observation Baltimore. We spent a few minutes with Observation Baltimore general manager Mira Davis-Kelly to learn more about […]
Share a Perception Analyzer Memory and Win an iPad Mini!
In 1984, Apple released the Macintosh Computer, the movie “Spinal Tap” hit theaters and Transformers became the hottest toy on the market. Also that year, a DOS-based system using a hardwired dial with a standard rheostat interface was introduced as a way of collecting the in-the-moment opinions of focus […]
Bloomberg: World Cup Brands Booting TV Ads for Web
Top image courtesy of Nike. Bottom image courtesy of Adidas. It seems like every day there is another article published about how online advertising and video content is rapidly growing, which we find to be very exciting at Dialsmith. Brands are re-focusing their marketing efforts on social media, and […]
CASRO Tech: Making the Case for Online Dial Testing
Amidst all the conceptual talk of research opportunities with Big Data, social media and mobile taking place last week at the CASRO Technology & Innovation conference, there were a handful of presentations focused on real-world methods and results. One such presentation was delivered by HSN’s Elizabeth Merrick and Dialsmith’s […]
Crowd-Funded and Crowd-Selected Pitchlandia Startups Put on a Show
OMSI’s foyer was buzzing last night with innovative Portlanders eager to pitch their startups as well as curious audience members ready to hear about Portland’s fresh, new business ideas. (BTW, the buzz around the event could not only felt but heard out of the flaming bagpipes of the Portland’s iconic […]
Five Questions with ‘Dialed In’ Affiliate PVR Research Atlanta
With this next installment of “5 Questions With…” we get a taste of Southern Hospitality as we chat with Valerie Cansler, Research Director at Atlanta-based ‘Dialed In’ Affiliate PVR Research. Q: What should clients expect from your facility when they walk in the door and what sets PVR Research […]
ISX Scoring Pulls Double Duty for Vans Pool Party and SLS Monster Energy Pro Open
All eyes in the pro skateboard world were (literally) on ISX Scoring this past weekend as our team was pulling double duty, handling the judging, scoring graphics and stats for two premier events: the Street League Skateboarding (SLS) Monster Energy Pro Open and the annual Vans Pool Party. 2014 […]
Perception Analyzer Powers Portland-esque Pitchlandia
We’re no strangers to pitch competitions. After all, our dials have been used to judge everything from Food Network Star to The Celebrity Apprentice. But every once in a while, we land upon a competition that just seems to be tailor-made for our Perception Analyzer dials. This is the case […]
Five Questions with ‘Dialed In’ Affiliate i-view London
Our ‘Dialed In’ affiliate facility program is picking up speed, so if you’re looking for a top-notch venue to host your next Perception Analyzer focus group, we’ve got a network of facilities across the Americas and Europe ready and waiting. This installment of our “5 Questions with…” feature has […]
