Big news for pro skateboarding fans as well as for us here at Dialsmith. It’s just been announced that ISX Scoring, Dialsmith’s live sports scoring and stats system built on the Perception Analyzer platform, has been signed on by Vans to power the upcoming Vans Pool Party competition to […]
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Five Questions with ‘Dialed In’ Affiliate Adler Weiner Los Angeles
Our ‘Dialed In’ affiliate facility network is up and running if you’re looking for a venue that’s best suited to host your next dial group session. In order to introduce each of our ‘Dialed In’ facilities, we’ll be doing a series of “5 Questions with…” blog features with representatives […]
Slidermetrix For All!
We here at Dialsmith are excited to announce that we’ve hit an exciting milestone today for Slidermetrix. After closing a successful Beta testing period, we’re pleased to announce the general availability of Slidermetrix. We’ve spent the last 12 months putting Slidermetrix through a rigorous test drive and we’ve seen great […]
[Watch It On-Demand] Vision Critical and Dialsmith Discuss New Online MRX Approach/Tools
Earlier this week, we wrapped an awesome Webinar, featuring our Manager of Online Products Aaron Korach and Vision Critical’s Executive Vice President of Media & Entertainment Aaron Paquette. The two co-presenters detailed a new approach to testing online media that’s quickly gaining traction with clients interested in testing any […]
Dialsmith Welcomes 25 Flagship Facilities as ‘Dialed In’ Affiliates
Just a quick note about some exciting news that Dialsmith announced today. We’ve officially launched our ‘Dialed In’ Affiliate Facility Program with 25 flagship focus group facilities right out of the gate. The goal with this program is to connect clients who have expressed interest in running Perception Analyzer […]
Perception Analyzer Passes the Test with Preschoolers
Dialsmith has traveled around the country, guest-lecturing and presenting our interactive Root Beer Challenge as a way of introducting the Perception Analyzer dials and its different research applications to marketing, business and communications students on a number of university campuses. But today was truly a unique experience as I had […]
Everything You Need to Know About Our Super Bowl Ad Ratings in 10 Bullets!
There’s probably a few of you who are interested enough and have the time to read through pages of reporting and watch a multitude of videos with analysis of the results from our Super Bowl ad ratings (if this is you, please feel free to skip down to the last […]
Ad Research Panel Analyzes Super Bowl Ads
Looking for what advertising researchers think about the Super Bowl ads? Dialsmith’s David Paull joined a panel of ad research experts in a two-part online discussion breaking down the impact and effectiveness of the Super Bowl ads and what metrics researchers look for to measure the winners and losers. The […]
Dialsmith Hits the Airwaves to Talk Super Bowl Ad Ratings
As part of our efforts to support the Super Bowl ad ratings work we’re doing in partnership with KGW NewsChannel 8 and their partner stations across the country, we filmed this news segment with KGW Business Reporter Joe Smith. David and I did our best to provide some background on […]
The Lines Are At It Again: Dialsmith’s Perception Analyzer Featured in Reporting of President’s State of the Union
You may have noticed those friendly lines (courtesy of The Perception Analyzer) showing up all over the place again last night and this morning as news networks and research groups studied, analyzed and reported the President’s State of the Union address. Yes, the Perception Analyzer was at it again with […]
