Okay, we’re breaking new ground here with the Dialsmith Blog. This marks the first time we’ve ever used texting slang in a blog post title. Also, believe it or not, the first time we’ve ever made reference to someone saying their ass is on fire. If you think there must […]
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TechFestNW Drone Challenge Has Perfect Landing
This past weekend, Dialsmith was the presenting sponsor for the inaugural PDXDrones Challenge–a drone obstacle course competition featuring eight pilots from the PDXDrones community and drones of all shapes and sizes. The competition was scored by a panel of expert judges using Dialsmith’s ISX Scoring technology. The judges rated competitors based […]
Dialsmith Sponsors TechFestNW Drone Challenge
This Sunday, as part of the TechFest NW festival, Dialsmith is sponsoring a unique competition and we’ll be equipping a judging panel with our Perception Analyzer dials to score the event. Here’s a description of the competition from the TFNW website: We’re bringing PDX’s best drone pilots together into the […]
Dialsmith Tech Makes News in The New York Times (Again!)
ISX Scoring helps power the unique competitive format that’s led to Street League’s success and popularity. Less than a month ago, we blogged about The New York Times piece that profiled the use of the Perception Analyzer dials by Broadway director Ken Davenport as he enlisted audience members in providing […]
Dialsmith Code Strikes Chord with KGW
The Dialsmith Code poster is now a central piece of the decor at KGW (you’ll notice it there on the wall hanging above the Emmy.) A few weeks ago, we did a blog post about the Dialsmith Code which featured a Q&A with our CEO and ‘Code’ creator David Paull. […]
10 Revealing Quotes about Moment-to-Moment Research
Dialsmith recently published an eBook, “The Essentials of Moment-to-Moment Research.” As part of the research we conducted for this project, we interviewed a number of researchers who have extensive experience with the Moment-to-Moment methodology. Those researchers provided unique insight into the value of using Moment-to-Moment and how it can […]
Q&A with Broadway Musical Dial Researcher Doug Connett
Photo courtesy of Leah Nash for The New York Times. Producer Ken Davenport, far left, and the marketing experts Douglas Connett, center, and Cody Lassen view the real-time results from the Perception Analyzer dials. In case you missed it, The New York Times recently profiled a new area of research […]
Perception Analyzer: Laptop and Desktop System Recommendations
We field a lot of questions from system owners wanting recommendations from us on what type of laptop or desktop set up to purchase for running the Perception Analyzer system. In response, our support team has compiled a list of suggested system requirements.
Behind the Dialsmith Code
By most standards, Dialsmith is a small operation. There’s no multi-tiered management tree; no executive only offsites; no formal employee manuals. But while we’re not big on formality and office procedures, Dialsmith does have something in common with the Apple’s, Nike’s and Intel’s of the business world. Dialsmith has […]
Dialsmith and the Perception Analyzer Featured on
Portland’s KGW News
Perhaps you’ve caught glipses of Dialsmith’s Perception Analyzer dials on television lately. If so, you’re not alone. The dials have been spotted during CNN’s coverage of the State of the Union, during the current season of Food Network Star’s focus group challenges and even during ESPN Summer X Games Street […]
