In this 80-second, insight-packed video, Engagious Co-Founder & President Rich Thau walks us through the 4 types of message refinement. (hint: only rarely will you scrap the whole thing and start anew.) Like what you see? Check out the pilot episode of our Engagious Podcast featuring a lively and informative conversation with […]
Archive by Author
Five Most Memorable Quotes from the Engagious Podcast
[This article was originally posted on the Engagious Blog.] Wow! Hard to believe we already have 10 episodes under our belt since we launched the Engagious Podcast earlier this year. Time flies when you’re hosting a cadre of fascinating guests and engaging in lively and energizing conversation. Now that we’ve […]
Top Podcasts for Market Research Professionals
Earlier this year, we ventured into the podcast world with the launch of the Engagious Podcast. While in the planning stages for the podcast, I did legwork researching and listening to other podcasts that covered topics of interest to market research professionals. In the process, I uncovered a handful of […]
When the Image IS the Story
This article was previously published on our sister blog at Engagious.com. I was recently floored when I laid my eyes on the image adorning the June cover of National Geographic. It was one of those images that took a few seconds to sink in and once it did, I couldn’t take […]
Vendor versus Partner… What’s in a Name? Quite a Bit, Actually
As I was reading Isabelle Albanese’s recent and well-reasoned op-ed piece in Quirk’s about the evolving relationship between market research suppliers and their clients, I was reminded about our own post discussing the Dialsmith Code (Behind the Dialsmith Code). In her piece, Albanese, who founded and heads up her own […]
The Tech Behind Political Message Testing
Certainly, any successful political campaign starts with having a strong candidate. But, to be successful in today’s political climate, campaigns also need to be nimble with their message, and keep pace with the shifting moods of voters and the 24-hour news cycle. For this, campaigns need a crack research team […]
Case-In-Point: Using Online Dial Testing to Drive Deeper In-Person Qual
Q&A with LDV Research Partner’s Galia Rosemberg Galia Rosemberg is a seasoned, freelance market research consultant based in Mexico City. She recently completed an interesting political research study, pairing online dial testing with traditional qualitative methods, to evaluate how the underlying theme and tone of selected political commercials resonated with […]
Wait… Now Engagious is a Podcast?
Answers to this Question and More with Engagious CEO and Podcast Host David Paull
It’s true. The Engagious Podcast is now, officially, a thing, and we have David Paull, Engagious co-founder and CEO, and now host of the Engagious Podcast, to thank for it. So, why is a business communication consultancy interested in producing a podcast, who might want to listen to it, and what do […]
A ConVINcing Storyteller | Q&A with One-of-a-Kind Growth Hacker, Entrepreneur & Storyteller Vin Clancy
One look tells you that Vin Clancy is not your run-of-the-mill motivational speaker. But while his look and presentation style may be a bit unconventional, the storytelling and audience engagement tactics he employs are much more tried-and-true. You could argue it’s Vin’s blend of the unconventional (style and delivery) and […]
The Big Game Ads | Talking Winners, Losers, Trends & Ratings Technology
The feeding frenzy over the Big Game ads has faded for yet another year which means it’s time to try to make sense of what the heck happened. Here are five BIG takeaways from our Slidermetrix ratings of the 2018 Big Game ads: MORE SILLY. LESS EDGY. 2017 was the […]
