maslansky + partners’ President Lee Carter and Media & Technology Supervisor Lee Loflin discuss the innovative tools and process that powers their quick-turn polling research. In the last presidential election cycle, Lee Carter and her team at maslansky + partners made a paradigm shift, which enabled them to turn around […]
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How maslansky + partners Leverages Slidermetrix for “Quick-Turn” Online Research (Part 1)
maslansky + partners’ President Lee Carter discusses how her research group was able to adapt and respond to the polling demands of today’s fast-paced, 24-hour news cycle. In the last presidential election cycle, Lee Carter and her team at maslansky + partners made a paradigm shift, which enabled them to […]
Our Picks of Marketing & Market Research Industry Articles and Posts for the Week | Dec 14th Edition
Here’s a round-up of some of the more stimulating, challenging and entertaining marketing and market research industry posts we read this week. We invite you to add your own submissions in our Comments section below. AdWeek | How Spotify Makes Its Data-Driven Outdoor Ads and Why They Work So Well […]
Our Picks of Marketing & Market Research Industry Articles and Posts for the Week | Nov 30th Edition
Here’s a round-up of some of the more stimulating, challenging and entertaining marketing and market research industry posts we read this week. We invite you to add your own submissions in our Comments section below. Greenbook | Market Research Firms Fight to Survive: Top 5 Ways MR Firms are Overcoming […]
Storytelling: New Science Is Enriching An Ancient Art
[Shoutout to the Greenbook Blog for publishing the original article on this topic authored by Dialsmith Founder & CEO David Paull] Okay, I admit this is a refresh of a blog post we published about two years ago. At that time, discussing storytelling in the context of market research still […]
Dissecting the Eerie Power of Halloween Storytelling
Halloween Marketing Halloween is just around the corner and it’s hard to decide who’s giddier… the kids about to get their candy rush on or the brands who plan to leverage the holiday in every way, shape and form to promote their wares. But with every brand under the full […]
Video: Improving Engagement in Online Research
With online research, participant engagement is critical. Conducing online market research offers many benefits but also a new set of challenges—participant engagement being a big one. If you’re thinking of ways to best test various forms of media (video and/or audio) online, check out this short video. It explains how […]
Video: Eliminating Recall Bias and Group Think in Focus Group Settings
In research, the devil is in the detail. Should you say “recycled” or “upcycled?” “Domestic economy” or “US economy?” This is why your research group needs to be clear of false influencers: recall bias and group think. Dial testing is one of the market research industry’s most reliable methods for […]
Talking Audience Polling and Dial Testing with Realscreen West Content Director Barry Walsh
Most market researchers associate dial testing with focus groups, numbering typically 8-25 participants. However, Dialsmith has executed audience polling to much larger audiences. We have put dials in the hands of hundreds of attendees at large conference venues such as TED and the Banff Media Festival. Just recently, the […]
Nielsen Uses Perception Analyzer to Dial Test Canadian Finance Minister’s Budget Speech
(Photo credit to Sean Kilpatrick/Canadian Press; courtesy of CBC News) CBC News recently reported on findings from a recent Nielsen study that used the Perception Analyzer dial testing to gauge real-time feedback on a variety of policies and issues presented in Canadian Finance Minister Bill Morneau’s budget speech. The dial […]
