We’ve launched our new website today, and while we’re guessing this isn’t inspiring you to do a happy dance the way it is for us, we’ve made some rather significant upgrades that we think you’ll like and will hopefully keep you coming back for more. Here are some changes we […]
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Storytelling and Data Visualization: Q&A with Market Strategies’ Senior Information Designer Derrak Richard
We’ve been covering different angles of the interesting relationship between storytelling and market research on the DIAL.LOG blog and here’s another one—visual storytelling. Market Strategies’ Derrak Richard, an expert in making data pop, recently authored a blog post offering up insights and tips on the creation and use of infographics for […]
Dissecting Race-Based Messaging in Political Ads with Dr. Charlton McIlwain
We recently got word of an intriguing use of our Perception Analyzer dials for political research being done by Dr. Charlton McIlwain, associate professor of media, culture and communication at New York University, and his colleague Dr. Stephen Maynord Caliendo, professor of political science at North Central College. The two have been […]
UVA Ad Team Scores Best Research Award (Assist to Dialsmith)
Sometimes when corporate and academic research collide, really cool things happen. One such case is a project by the esteemed University of Virginia (UVA) McIntire School of Commerce and their student advertising competition efforts. For the second year in a row, Dialsmith has had the privilege to work with their ad team, and […]
Word Games: Putting a Method Behind the Words You Choose
[Thanks to our guest blogger Megan O’Hara for contributing this article.] In our line of work, we’re constantly reminded that words have a profound impact on how we form our opinions and preferences. That’s a topic discussed in detail in this article by Mike Seccombe of “PowerHouse.” Seccombe cites […]
Top 5 things our dials and sliders rated in 2014
Every year our Perception Analyzer dials, and Perception Analyzer Online and Slidermetrix sliders, are used to rate some pretty cool stuff and 2014 was no exception. Here are the top 5 things our dials and sliders got moving on this year: Consumer Electronics Show Keynote (CES) Portland techies give Yahoo […]
Super Secret Holiday Party
Fun was had by all as Dialsmith celebrated the holidays in prohibition-era speakeasy fashion in a super secret location behind an unassuming bookcase. I mean…how could we not!
Will Apple Watch Hit or Miss the Market?
Photo: Alex Washburn/Wired I’m surprised by the Apple Watch strategy. I know the whole “iWatch” rumor has been around for awhile, but I still expected it would be some type of wearable accessory (like the Nike FuelBand or Jawbone UP), not a full-sized watch that would also serve as a […]
What I’ve learned after 20 Street League Events
Over the course of my career I’ve had the good fortune of working on some pretty cool and interesting projects. I can honestly say that few compare to the ride my company, partners, and I have taken with Street League Skateboarding (SLS) over the last five years. I’ve been […]
Marketing and the Power of One Word
To marketers, the notion that every word matters, and that tweaking a word here and there can make a huge difference in how your message is received, is no huge revelation. But, in our research and consulting business we find that clients are often looking for that secret sauce to […]
