I’ve never been a fan of forcing silly acronyms to make something spell out a word. Lately I’ve been working on goal-setting and reading up on SMART goals. That is, goals that are Specific, Measurable, Attainable, Realistic, and Timely. The idea of SMART goals isn’t new and tons of reputable […]
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“Dial lines” make an appearance on HBO’s The Newsroom
Dial focus groups are nothing new to Aaron Sorkin shows. Back in 2002, the testing methodology was featured in an episode of The West Wing. Photo: NBC Now, in a recent episode of HBO’s hit series The Newsroom, the methodology is featured again as part of testing done on the […]
Dialsmith Office Art
While we’ve been in our current office for nearly a couple of years now, it wasn’t until just a few months ago that we started filling the walls. Since then we’ve collected some interesting stuff. Here’s a sampling of some of the more noteworthy and eye-catching: — Click photos to […]
What’s Your Window?
I used to work in high-end retail and every month HQ would send a “window stylist” to our shop to create that month’s masterpiece. And they really were. Sometimes elaborate and ornate and sometimes subtle understated. But always perfect to the last detail and eye-catching to everyone who passed by. […]
It’s Dialsmith’s Perception Analyzer
Once again, as in 2008, the Perception Analyzer® has been placed in the national spotlight as live dial focus groups have been featured on CNN, FOX News, and other networks during the conventions and presidential debates. While the technology itself has been embraced by networks that choose to prominently feature […]
Dialsmith’s Perception Analyzer tool used by CNN researchers for 2012 Presidential Debates, Primaries, and Conventions
Continuing the trend from the 2008 presidential debates, annual State of the Union addresses, and the 2012 Democratic and Republican conventions, CNN once again turned to researchers Rita Kirk and Dan Schill from Southern Methodist University to gauge the real-time reactions of undecided voters. Using Dialsmith’s Perception Analyzer dials, CNN’s […]
For the 2012 election cycle, CNN once again features the Perception Analyzer on-air
Much like during the 2008 election cycle, CNN is once again relying on the Perception Analyzer by Dialsmith to gauge real-time reactions from undecided voters in 2012. And when the President took the big stage at the Democratic National Convention, Perception Analyzer was front-and-center. CNN aired a segment of the President’s nomination […]
Perception Analyzer Online is live
Say hello to Perception Analyzer Online – Dialsmith’s full-featured online survey platform with moment-to-moment video rating. For more than 25 years organizations around the globe have relied on our Perception Analyzer dial system for continuous, real-time evaluation of live presentations and recorded video. With Perception Analyzer Online this same methodology […]
Perception Analyzer testing uncovers real-time opinions of State of the Union address
Once again the Perception Analyzer by Dialsmith was used in a research session with swing voters to provide real-time feedback on the president’s State of the Union address. Photos: GQR / Democracy Corps Research was conducted by Greenberg Quinlan Rosner for Democracy Corps and GQR Digital. […]
