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ISX Instant Scoring at first Street League event in Glandale, AZ

The first Street League competition is in the can and it was a huge success. Seeing the skate park constructed in Jobing.com Arena was amazing and the caliber of skating was unbelieveable. We delivered instant scoring and stats through ISX and the vibe was so cool. After every trick the […]

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Street League and Instant Scoring

As we’ve been mentioning, our instant scoring division, ISX – Instant Scoring eXperience – is providing real-time, trick-by-trick scoring and stats for Rob Dyrdek’s Street League Skateboarding. For more information and to learn more about ISX for scoring of all types of judged sports and events, here are some links: […]

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Street League judges talk scoring and ISX

In our preparation for the lanuch of Street League and it’s use of ISX for instant, real-time scoring, we have had the pleasure of working with the guys who will make-up the panel of five judges. They all bring incredible knowledge about the sport and a passion to it taken […]

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ISX and Street League Skateboarding (video)

Rob Dyrdek and the guys behind ISX and Street League explain how instant scoring by ISX is helping change the game for Street League Skateboarding.   And here Rob Dyrdek further explains the course design and format of Street League. Cool stuff!  

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Talking ISX with Shecklermania

I did a Q&A with Nicole from Shecklermania.org where we discussed ISX, its role in Street League, and how it will evolve for other sports. Reposted here or check them out.   Shecklermania.Org: What made you guys invent ISX? Why named ISX? David Paull: First, let me thank you for […]

Pros hit Street League training facility

The pros came out today to run through the Street League training facility.        ISX captured the scoring and even Justin Bieber showed up. This is definitely the start of something big for professional skateboarding.   (Paul Rodriguez, Greg Lutzka, Rob Dyrdek)   (P-Rod and Terry Kennedy checking the rail)   […]

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Street League pre-season brings it all together

There’s been a lot of activity this week at the Street League pre-season training facility (photos below). Earlier in the week we logged some time with the amateurs and next we bring on the pros. Skate plaza design is amazing and    ISX scoring, where every trick counts, is adding […]

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Running Out of Toilet Paper

Is there any better metaphor for bad planning? You sit down to take care of your most personal of business and require this ubiquitous item to see you through the process to a successful outcome. Yet, despite its critical importance, how often do you sit and simply take for granted […]

Rob Dyrdek talks Street League, ISX, and broadcast deal with ESPN

In a great interview with ESPN, Rob Dyrdek talks about how instant scoring with ISX – Instant Scoring eXperience (co-developed by Dyrdek, Dialsmith and MXi) – will make Street League different and the significance of the league’s multi-year broadcast partnership with ESPN.

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Mini (David) vs. Porsche (Goliath)

Mini USA has issued a Mini Cooper vs. Porsche 911 throwdown complete with a Facebook campaign, promotional video from Mini USA president Jim McDowell, and a full page NYT ad. All of this is nicely summarized on AdFreak. Can Mini win? Well, not the race, but the buzz, sure! Can […]

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