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Street League and Instant Scoring

As we’ve been mentioning, our instant scoring division, ISX – Instant Scoring eXperience – is providing real-time, trick-by-trick scoring and stats for Rob Dyrdek’s Street League Skateboarding. For more information and to learn more about ISX for scoring of all types of judged sports and events, here are some links: […]

Talking ISX with Shecklermania

I did a Q&A with Nicole from Shecklermania.org where we discussed ISX, its role in Street League, and how it will evolve for other sports. Reposted here or check them out.   Shecklermania.Org: What made you guys invent ISX? Why named ISX? David Paull: First, let me thank you for […]

Pros hit Street League training facility

The pros came out today to run through the Street League training facility.        ISX captured the scoring and even Justin Bieber showed up. This is definitely the start of something big for professional skateboarding.   (Paul Rodriguez, Greg Lutzka, Rob Dyrdek)   (P-Rod and Terry Kennedy checking the rail)   […]

Running Out of Toilet Paper

Is there any better metaphor for bad planning? You sit down to take care of your most personal of business and require this ubiquitous item to see you through the process to a successful outcome. Yet, despite its critical importance, how often do you sit and simply take for granted […]

Mini (David) vs. Porsche (Goliath)

Mini USA has issued a Mini Cooper vs. Porsche 911 throwdown complete with a Facebook campaign, promotional video from Mini USA president Jim McDowell, and a full page NYT ad. All of this is nicely summarized on AdFreak. Can Mini win? Well, not the race, but the buzz, sure! Can […]