What’s Happening With In-Person Research Earlier this year we spoke with leaders in market research about the prospects for in-person research in 2021. (Those podcasts are listed below.) A few months later, we asked them to give us an update. What are they seeing today? What’s changed? Bob Qureshi, i-view […]
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Our Partner Facilities Are Doing In-Person Focus Group Research
In-Person Research is Happening! Our clients are asking for recommendations. That’s why we’re happy to know who is doing in-person qualitative work (with all the necessary COVID-related precautions, of course!) Yes, Dialsmith is also back on the road doing in-person dial testing (and continuing to offer our gold-standard online dial […]
Dial Testing Messaging to Break Through COVID-19 Vaccine Hesitancy
With demand for the COVID-19 vaccine leveling off in some states, vaccine hesitancy is a very hot topic right now. At Lillian Labs, with the help of our sister company Dialsmith, I recently conducted a few studies looking into how to message to those who are still hesitant or opposed […]
Melina Palmer, The Brainy Business | Ep. 33
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In this episode, Melina and I talk about practical applications of behavioral economics in both your business and personal life. You’ll learn tips and tricks based on established techniques and hear interesting stories and examples to back them up. You’ll come away with a deeper understanding of how people process information, make decisions, and how you can use that knowledge to drive action.
Online Trial Research: Why Privacy and Security Can’t Be an Afterthought
How to Ensure Project Security for Online Litigation Research One thing that’s clear from our work with jury research consultants over the years: Privacy and confidentiality for their studies is paramount. We do our fair share of litigation research at Dialsmith. Historically, it’s been in-person, but recently, more and more, […]
Brett Watkins, L&E Research | Ep. 32
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On this episode of Audible Insights, I talk with Brett Watkins, president of L&E Research. This conversation wraps our series, discussing face-to-face market research, or #FaceToFaceMRX. Brett and I discuss the origins of L&E, how his company weathered 2020, and Brett’s outlook for 2021 and beyond. As a veteran of the market research industry, and someone deeply involved with in-person research, Brett has a unique and valuable perspective on what’s coming next and how best to prepare for, and capitalize, on it.
Why Online Qualitative Research Is So Important Right Now
Why Online Qualitative Research Is So Important Right Now Online qualitative methods are being adopted across the globe: everything from product development to messaging, virtual focus groups and online dial testing. There are effective ways to accomplish what you traditionally have done in-person(eg: projective exercises). A little ingenuity and […]
Julia Eisenberg, Aspen Finn | Ep. 31
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Welcome to the Audible Insights Podcast. On this episode of the Audible Insights podcast, I speak with Julia Eisenberg, Executive Vice President at Aspen Finn strategy and insight. Julia and I discuss their new rebrand, and by new, I mean brand new (no pun intended) as they just launched the Aspen Finn brand this past week as the strategy and research consulting arm of 20/20 Research. That being the case, the timing was perfect to hear Julia expound upon their rebranding, messaging and repositioning process.
Our New Online Qual Team is Bucking Convention
Start an Online Qual Business DURING a Pandemic!? Well, as our Gina Derickson says, “why now; why not?” In this short conversation, our founder David and VP of Research Gina discuss starting a new qualitative business during challenging times and where the heck the name Lillian Labs came from. Check […]
Sarah Kotva, Fieldwork Inc. | Ep. 30
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On this episode of the Audible Insights podcast, I speak with Sarah Kotva, Executive Vice President at Fieldwork. To say 2020 has been a challenging year for the focus group business would be a massive understatement. But challenges like this can bring resiliency and adaptation in response, and Sarah and I discuss how Fieldwork has risen to meet the challenges of the pandemic and how they are preparing to safely return to in-person qualitative research.
