Democracy Corps conducted a Perception Analyzer dial session in Las Vegas for the 2010 State of the Union speech by President Obama. The results can be found here.
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Perception Analyzer on CNN and FOX News for State of the Union
For those who missed the live broadcasts of the 2010 State of the Union speech, you can watch clips from the CNN and FOX News Perception Analyzer dial focus groups.
CNN State of the Union focus group people meter dial is the Perception Analyzer
Looking forward to watching the results of tonight's CNN focus group and Democracy Corps' focus group. Follow @YellinCNN and @DemocracyCorps for more.
Perception Analyzer results to air during CNN’s broadcast of the 2010 State of the Union
CNN will once again air real-time Perception Analyzer results during its live broadcast of President Obama's 2010 State of the Union speech on January 27, 2010. Dr. Rita Kirk at Southern Methodist University is working with CNN to dial test the President's State of the Union message. Dr. Kirk also […]
Dialsmith’s Perception Analyzer featured on Zolitics
Zolitics is "the world's first political entertainment network" and the latest episode of their fictional dramedy, Moving Numbers, features the Perception Analyzer and a very funny, self-deprecating performance by Frank Luntz. Watch the video here and while the whole thing is funny, you can advance to 4:55 for the start […]
Dialsmith is hiring – Technical Sales Manager
Dialsmith is looking for a ridiculously amazing individual to join our Perception Analyzer team. Wonder if you'd be a good fit and enjoy working with us? Well, consider these questions: Can you sell like a motherfather? Do you fancy yourself a crack marketer? Can you work remotely and travel extensively […]
Introducing Dialsmith – new home of the Perception Analyzer
For the next act in its rich 25-year history, the Perception Analyzer® has a new home at Dialsmith, LLC. Dialsmith is a company founded by me, David Paull. I have been running the Perception Analyzer's business under MSInteractive for the last nine years and in order to continuing growing the […]
Dial Testing President Obama’s Healthcare Speech to Congress
Democracy Corps has a summary and video overlay of the dial testing conducted for President Obama's healthcare speech to congress on September 9. The Perception Analyzer was used for the dial test, which included closed-ended categorical and attitudinal questions as well as continuous, moment-to-moment feedback from 50 independent and weak […]
The Power of the Herd (aka Groupthink)
Research Magazine has posted an interesting article on the truthfulness of respondents. One of the concepts in the article is called "the power of the herd" where respondents knowingly or unwittingly make decisions based on influence from others in the group or in order to better fit in. This concept […]
