We are very excited that our partner, Rob Dyrdek, made ISX – Instant Scoring eXperience the focal point of the season finale of his MTV show, Rob Dyrdek's Fantasy Factory. Watch the episode online and see how great ISX's first street skating competition turned out and learn more at www.ISXscoring.com.
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Musings on Advertising
Jim over at Manage This posted an interesting riff yesterday on ads that take a risk and make you think. It seems he's a sucker for the cerebral and asked for other ads or slogans that make you think. Well, I've got one that I believe takes a risk, but […]
Commercials May Make Television More Enjoyable
A new study, as reported by The New York Times, shows that watching television programming with commercials make the shows seem more enjoyable to the viewers than watching straight through without commercials. It's interesting research and I understand the whole delayed gratification angle, but from my own experience it is […]
I Shall Pass Throught This World But Once…
In a tribute to Jerry Lewis during the Academy Awards television broadcast, Mr. Lewis recited the following quote in a voice over: "I shall pass through this world but once. Any good, therefore, that I can do or any kindness I can show to any fellow human being, let me […]
ISX – Instant Scoring eXperience
MSInteractive is pleased to announce the release of ISX – Instant Scoring eXperienceTM an exciting new judging and scoring solution for televised sporting, entertainment and reality programming built upon MSInteractive's Perception Analyzer dial technology. ISX is a partnership between MSInteractive, skate icon and MTV television star, Rob Dyrdek, and action […]
Deliberations
Deliberations is a blog written by Anne Reed, who sits on the American Society of Trial Consultants (ASTC) communications committee with me. It was also honored by the ABA in the ABA Journal Blawg 100 and is quite well read in the legal community. Anne covers the latest jury and […]
If You’re Going To Do Something, Do It First Class
by Eric AlzuhnIn a post earlier this week, Matt Blumberg, CEO of Return Path, hit the nail on the head when he wrote, "if you’re going to do something, do it first class." It was clearly evident, as I worked with Matt and his team on the IN Conference for […]
Election Night – Somewhere Over the Atlantic
MSInteractive's Marquis McNeil spent election night on a transatlantic flight to Europe to conduct research later that week. He learned of the outcome of the election en route and received quite a welcome at his destination. Here is how he described the experience: "It was with mixed emotions that I […]
Election Night – New York
MSInteractive's Eric Alzuhn was in New York City on election night 2008. While working from his Times Square-area hotel room, he decided to venture out and experience that historic night in one of the world's great cities. He said the mass of humanity and excitement in the air was as […]
Election Night – Grant Park
Election Night 2008 found MSInteractive's Bruce Beal, a Chicago resident, right in the middle of all the action at Grant Park. I asked Bruce to share what the experience was like and this is what he said: "You may have heard that we Chicagoans refer to our city’s Grant Park […]
