KEEVOON Research, Strategy & Communications is a survey research and strategic communications consultancy based in Jerusalem, Israel. Founded by Mitchell Barak, KEEVOON specializes in consumer research and political consulting throughout Europe and the Middle East. MSInteractive is fortunate to have KEEVOON as one of its clients and below Mitchell tells […]

I always find it fascinating to see the before and after of a company’s website and logo redesign. So for those who are interested, I thought I’d share what we recently did at MSInteractive. First the logos… For the MSInteractive logo we just wanted a refresh. The general look and […]

As I mentioned previously, MSInteractive and the Perception Analyzer have been undergoing a brand and website makeover and I am happy to say the website and new brand identity have been launched. The MSInteractive website homepage now features a Flash demonstration where visitors may interact with a Perception Analyzer dial. […]

Good Morning America did a feature on Frank Luntz’s use of the Perception Analyzer throughout the election cycle. Specifically highlighted was how moment-to-moment feedback from speeches and debates can be used to find key messaging and talking points that either resonate with voters or turn them off. As much as […]

Something people are often surprised to learn is that the Perception Analyzer is used for market research in more than 30 countries around the world. To shine a spotlight on regions of the world where the system is used and some of the more interesting applications, I’ll be posting a series of interviews with […]

TV Barn has a clip from the Sundance Channel’s documentary, The Return of the War Room where Frank Luntz discusses his use of the Perception Analyzer and what it allows him to learn that he would not otherwise be able to uncover.

We have many new visitors to this blog as a result of the Perception Analyzer’s use on television during this debate season and the various media and blog mentions, links, articles, posts and commentaries that have followed. To those who are visiting for the first time, and those who have […]

As was done for the first three debates, CNN continued its live, on-air broadcast of real-time moment-to-moment feedback from undecided voters via a Perception Analyzer dial group. As with the other debates, these groups were facilitated by Professors Rita Kirk and Dan Schill from the Division of Corporate Communications & […]

A Perception Analyzer dial group with 50 undecided women was conducted in Columbus, Ohio, during the third and final presidential debate. The group was conducted by Lake Research Partners with support from MSInteractive and the findings from the group have been summarized in The Columbus Dispatch.