Democracy Corps, a project by James Carville and Stan Greenberg, conducted Perception Analyzer dial groups with 50 undecided voters during all three presidential debates in the key battleground states of Missouri, Nevada and Colorado. Their findings from those groups, plus additional commentary, can be found at www.democracycorps.com.

Today’s edition of The Wall Street Journal has an article that weighs in on CNN’s on-air display of Perception Analyzer moment-to-moment results during the presidential debates. I was interviewed for the piece and provided a lot of background information (though neither I nor the Perception Analyzer were credited by name) […]

Moment-to-moment overlay. That’s what we call the real-time line graph generated from Perception Analyzer results as seen on-air during the presidential debates on CNN and other networks. “Moment-to-moment” because the dials used by focus group respondents are polled once per second and “overlay” because the results are often superimposed over […]

In addition to whether or not people like seeing real-time dial results on-air during the presidential debates (as seen on CNN) or during post-debate discussion (as seen on MSNBC and FOX News), much has also been made about the name “Perception Analyzer.” So I’ll just admit it…Perception Analyzer isn’t the […]

In addition to CNN’s continued use of real-time, on-air Perception Analyzer results during last night’s presidential debate, MSNBC made its first use of dial testing this season for post-debate discussion and analysis. A group of undecided voters were assembled in King of Prussia, PA, and Nora O’Donnell moderated a discussion […]

As happens every four years, the presidential election, and specifically the debates, have brought the Perception Analyzer to the forefront of media attention. While it is used every day around the world for focus groups, advertising and television program testing, mock juries, and meetings, it is also heavily used during […]

Kind of like earning your stripes when SNL does a sketch about you, MSInteractive and the Perception Analyzer were the recipients of some good-natured ribbing on The Daily Show with Jon Stewart. While dial groups utilizing our “patronizing piece of made up technology” have been serving clients and political campaigns […]

As part of its 50th anniversary celebration, AARP teamed up with iVillage to create the dynamically interactive town forum – “How She Will Decide” – on February 1, 2008, at the historic Alex Theatre in Glendale, California. To learn about how important topics will shape the way women will vote in the upcoming […]

Most debate watchers have seen those opinion line graphs that get plotted during televised debates. Those graphs are created by our Perception Analyzer system during dial groups. For the April 16, debate in Philadelphia the Perception Analyzer was used to get real-time feedback from a group of undecided voters. An […]