As a parent of a 3 year-old, I can certainly relate to this interaction between BloggingBaby’s Sarah Gilbert and her son. Seems the little guy is far more interested in the bag of brand name Cheetos than the already open bag of store brand Cheeto-like snack thingies. Well, the bag […]
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More Space
I want to share with you an interesting project by fellow blogger, Todd Sattersten, called More Space. It’s a book that came together by Todd offering nine business bloggers more space in which to write. He wanted to see what they would come up with when they had more than […]
Cult of IKEA
Here is an interesting article on the worldwide sensation that is IKEA. There are some great lessons to be learned.
Hey Kids, Here Comes the Pitch (VI)
The British Heart Association has launched the Food4Thought campaign designed to give kids the real (and sometime scary) scoop on what they’re eating and how to make better food choices. They aim to shock with images of raw, unprocessed ingredients in such fast foods as hot dogs, chicken nuggets and […]
TV: Online and On Demand
I just watched the first NBC Nightly News Netcast. It’s an online replay of the NBC Nightly News available after 10:00pm each night. The netcast opens with an ad or two, launches into the program and breaks twice more for a couple of ads each time. One interesting ad model […]
Environmentally Unfriendly Marketing
My associate, Wes Breazeale, took issue with a FedEx direct mail piece he (and apparently many others) received today. Here’s his rant: I work in sales, so naturally I have nothing against aggressive marketing. We need it to get the job done and I appreciate a well done piece as […]
Experiential Divine (II)
Tom Peters had an excellent customer service experience at The Four Seasons. He and his wife were traveling and dinner plans conflicted with a TV show they wanted to catch. They asked the Concierge if the show could be recorded and the requested with granted. In addition to returning from […]
Experiential Divine
Some great stuff on customer experience today… First, Daddy Types tells us that The Cheesecake Factory brings kids a snack plate while their family is waiting to order and get their food. Sounds like you don’t have to ask for it, they just know that’s the time when kids get […]
Brand Building
Here is an interesting article from Brand Channel about the challenges and potential benefits of launching a new brand into a particularly saturated market. via [AdJab]
Deception Marketing (II)
There’s guerrilla marketing, buzz marketing and word-of-mouth marketing, then there’s just plain deception marketing. My coworker, Wes, tipped me to this little diddy about suspicious sudden interest in Halloween masks of the Burger King mascot. Not that the character isn’t creepy enough to make a good halloween mask, mind you. […]
