What are the six products singled out by by The Center for Science in the Public Interest for having misleading food labels? Gerber Graduates for Toddlers Fruit Juice Snacks Betty Crocker Super Moist Carrot Cake Mix Smucker’s Simply 100% Fruit Spread Kellogg’s Eggo Nutri-Grain Pancakes General Mills’ Yoplait Light Fat […]
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McSubway
This is an interesting study – customers of McDonald’s and Subway were interviewed on their way out of the respective restaurants and asked how many calories they thought they had consumed. Those data were then compared with how many they actually consumed. The results of the Cornell University and University […]
These Views Do Not Necessarily Reflect…
According to this article in USA Today, Starbucks is planning to run a religious quote on its cups in 2006 as part of a campaign designed “to carry on the coffeehouse tradition of conversation and debate.” What I was prepared to write about is how absurd it seemed to me […]
Hey Kids, Here Comes the Pitch (V)
Freakonomics blog points to a press release by the American Beverage Association outlining its new recommendations for cutting back on sodas in school vending machines. While the idea is great, substituting soda for high-sugar (and thus high-calorie) fruit juice isn’t necessarily helpful as calories are calories. They also list things […]
Online Stats
CNN.com has an interesting special report called Online Evolution. Particularly interesting is a summary of online data collected from various sources. I can’t link directly to it, but you can see it by clicking the “Tracking life online” link in the “How Has The Internet Changed?” section. And, in case […]
TiVo-proofing Commercians (II)
As a follow-up to this post, TiVo is now offering advertisers banner ads that remain on the screen in fast-forward mode.
Medius Overwhemlus
I think it was the addition of 3000 podcasts to iTunes that finally put me over the edge. With limited non-working, non-sleeping, non-parenting and non-husbanding hours in the day, there is now way too much media available. In addition to 3000 podcasts (plus all the others not available through iTunes) […]
TiVo-proofing Commercials
In an effort to make television commercials effective even when seen through a DVR in fast-forward mode, research firm Frank N. Magid Associates suggests the following: Give an ad the “fast-forward test” to be sure “if people fast-forward they can decipher what’s going on” Use more text which can often […]
Logo Trends
Here is an interesting look at current trends in logos. For fun, you can also test your logo knowledge with the four versions of the Retail Alphabet Game.
Appeal of Off-beat Product Names
In a recent paper, marketing professors from Wharton and Boston College looked at the positive response consumers have to imaginative names, even if they are not particularly descriptive. Very interesting! via [Seth’s Blog]
