PUMPKIN SPICE – BECAUSE EVERYONE ELSE IS DOING IT Bagels, cookies, vodka, and even humus. Love it or hate it (is there an in-between?), you can’t escape it: Fall means pumpkin spice everything. Everybody is getting on the pumpkin spice bandwagon. Thank you, Starbucks. So, how does this obsession happen? It’s […]
Archive by Author
CNN Dial Tests the First Presidential Debate
Dial testing makes another showing on the campaign trail. If you’ve been living under a rock for the last 24 hours, you may not know that last night’s debate was one for the record books. As has been tradition for years, CNN used dial testing during last night’s debate. They […]
Back-To-School Messaging: How Parents Feel About Conditions For Returning to School
Back-To-School Messaging is a Mixed Bag for These Parents As part of the ongoing “Back-to-Normal Barometer” tracking study, we crafted and dial tested back-to-school messaging to gauge how parents would react. We tested the video below featuring someone playing the role of a school superintendent communicating a message about students […]
10 Types of Online Studies We’ve Done Post-COVID
In the post-COVID world, research hasn’t stopped, but it has changed profoundly. Week-by-week, we’ve be expanding the playbook on online qual…
Why Don’t People Wear Masks? How Can We Change That?
Why Don’t People Wear Masks? There is a (relatively) small subset of the population who NEVER wear masks. We are digging into this group to figure out why. We will keep this brief: The science is real: Masks are our best (last?) line of defense against coronavirus The […]
UNMASKING THE UN-MASKERS: HOW TO GET ‘NEVER MASK WEARERS’ TO RECONSIDER
The research is in: Masks DO help prevent the spread of COVID-19. Yes, there were mixed messages from the government at the beginning which did not help with adoption by the public. But the message is now clear: wear masks and we will beat this thing. In fact, both New York and […]
2 Expert Examples of Jury Research Wins
Jury Researchers, Litigation Consultants—call them what you will, but in reality, their clients expect them to be mind readers. Truth is, they know where to look, and what to look for. And they use the right tools that help them do it. These experts can find wins even in virtually […]
Adapting to Online Qual Can Bring Out Your Growth Mindset
Growth Mindset or Fixed Mindset? In this covid-19 world, the business of research has one choice right now… Adapt. Bring on the Growth Mindset! This does not mean settling. It just means thinking differently about how you execute your work. Think about moving to Online Qual and how to make […]
Full-Service Focus Groups Online? Yep.
Forget DIY. You have a lot of new things to worry about. Producing online focus groups should NOT be one of them. Virtual focus groups have all the complexities of a live event- with some added technical challenges thrown in. Lean on us because this is what we do. Secure, […]
7 Examples of Reasons To Believe (RTB)
When creating reasons to believe, the rule of QUALITY over quantity prevails. And you gotta test them! One (or 2) Reasons to believe (RTBs) that are highly believable are a lot more compelling than several that are loosely related. When in doubt, test them to make sure they’re compelling […]
