Couldn’t Adweek have come up with a more creative name for its new alternative advertising publication than Other Advertising? According to Adrants, Other Advertising “will cover non-traditional advertising categories it defines as mass transit, sports stadiums, in-store, product placement, cinemas, elevators, cell phones, guerrilla marketing. Content will include business news, case studies, profiles […]
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Hey kids, Here Comes the Pitch (III)
As a follow-up to my last post, this article cites how PepsiCo is planning to restrict advertising to children and reduce serving sizes in schools. A trend that I, for one, hope catches on. via [URBANintelligence]
Hey Kids, Here Comes the Pitch (II)
British consumer advocacy group, Which?, has taken issue with cartoon characters being used to market unhealthy foods to kids. Their research showed that “77 percent of people think using kids’ favorite cartoon characters such as Shrek, The Simpsons and Scooby Doo, on the packs of foods high in fat, salt and sugar […]
When Your Product is Just That Good…
3M’s new street advertisement for its Security Glass is bold, creative and shows what you can do when your product is just that good. via [Seth’s Blog]
Wal-Mart In-store Television Network
Interesting article in The New York Times about Wal-Mart’s upgraded in-store television network, the reach it has with shoppers/viewers (average shopper watches seven minutes per store visit) and how much advertisers are willing to pay ($137,000 – $292,000 for a four week rotation of a single ad).
TV Advertising Drives Real-time Web Traffic
The New York Times has published website traffic data for companies that advertised during the Super Bowl as compared to their average of the four previous Sundays. I am unable to capture the link to the pop-up screen that displays the graph on NYT.com, so here is a copy of […]
Door WILL NOT Open – Door WILL NOT Close
Why do “Door Open” and “Door Close” buttons in elevators almost never work? Every elevator has them (it’s probably required), but they rarely do anything. In fact, there is only one elevator I use regularly that has functional buttons. And, everyone who rides that elevator knows it and uses the buttons all the time. […]
Harmonic Horses
Nothin’ to do with nothin’, but I love these guys. Click their heads and make sweet horse harmonies.
A Tale of Two Offences
The Broadcast Decency Enforcement Act of 2005 is expected to pass in the House of Representatives. According to Reuters, fines to both broadcast companies and individual broadcasters will be increased to $500,000 per “indecent” incident aired between 6:00am and 10:00pm. Major League Baseball has announced new steroid rules. According to CBS News, “A first […]
Indelible Purple Ink
Indelible purple ink has taken CODE Inc. from obscurity to front page news. Not something anyone would ever bet the farm on, but when you need it, you need it and in the Iraq election, they needed it. Indelible purple ink. Simple.
