Results of a new survey by Harris Interactive for The Boston Consulting Group show what categories of products people are willing to pay more for (i.e. trade up) and to pay less for (i.e. trade down). What distracts me from the rest of the data is that the second thing people choose to trade […]
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ESPN Going Mobile
In partnership with Sprint, ESPN will being offering specialized mobile phones and service in 2005. For now, special features are said to include an easily identifiable ESPN phone, sports scores and video clips delivered to the phone. Adfreak hypothesizes on some other feature ideas and what other network’s offerings might look like. So, […]
Time to Make the…um…Coffee???
Fast Company has published a very interesting web-only article entitled “It’s Not About the Donuts” that looks at Dunkin’ Donuts’ current strategy to go after part of Starbucks’ share of the coffee and espresso beverage market. Knowing it can’t win on customer experience, Dunkin’ is going after Starbucks on speed and price by […]
Television Viewing Stats
Here are a few TV viewing stats that speak to what people do when they watch television. Nothing groundbreaking, but we love new stats, right?!?
More on Customization (II)
Today I received my SkinIt skins for my mobile phone and TiVo remote and as promised, I’m here to report back. While the quality of the images and the vinyl they are printed on are good, the final outcome, once the skins were applied, was less than thrilling. What I had hoped for […]
To Cook or Not to Cook: That is the Question
In preparing for Thankgoodnessforelasticpants Day (otherwise known as Thanksgiving), I’m struck by how much more prevalent takeout has become. Back in the day, everything was made at home, from scratch. My grandmother would wake up at 4:00 AM to get the turkey ready for its full day of baking and basting (at least […]
When I Grow Up…
This parody of Monster.com’s “When I Grow Up” ad campaign is hilarious. Very wrong, but hilarious! Not sure how long it’s been floating around, but I just learned of it. Maybe it’s new to you too.
What Mobile Phone Users Want
Interesting stats from eMarketer about what mobile phone customers do, and say they want to be able to do, with their mobile phones. Honestly, these numbers are lower than I would have expected.
New Ad Recall Stats for DVR Fast Forwarding
CBS has conducted a study that shows ad recall by DVR viewers at 23% for commercials they fast forwarded through. While the story covering this new research does not mention what traditional ad recall is, CBS’s executive vice president-research and planning, David Poltrack, says, “You wouldn’t get that kind of recall if you […]
Message to TiVo: Turn Your PR Textbook to Page 1
So, a couple of days ago news breaks that TiVo will begin displaying logos and banner ads to viewers who fast forward through commercials. Buzz about this has been predominantly negative (to say the least). While more level heads may prevail and some may even decide it won’t be as bad as first suspected, shouldn’t […]
