While I’m sure it’s a great car, Snoop Dogg’s interest in the Chrysler 300 surely played no small part in creating the buzz that helped propel the car to Motor Trend magazine’s 2005 Car of the Year. While that is quite an accomplishment, what I find most fascinating is how this plot line got both […]
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Ringback Tones
This is something I had not heard of before – ringback tones are mobile phone ringtones you can buy for the person calling you to hear in place of the normal ringing sound (kind of like a ringtone in reverse). They are apparently hugely popular in Asia and as of now, Verizon and T-Mobile […]
Thirty-five Years and 9,000 Episodes
ABC’s “All My Children” taped its 9,000th episode today. Talk about figuring out what people want and sticking with it – for 35 years! May we all find such a magic formula.
Behind the FedEx Logo
Interesting interview at The Sneeze with the creator of the world famous and multiple-award winning FedEx logo. I never noticed the arrow before – had you?
TiVo Finally Gives Advertisers Something to Be Happy About
TiVo recently announced advertiser billboards and opt-in logos that will appear on-screen when viewers fast forward through commercials. While this will surely please advertisers struggling to reach trigger-happy viewers, I can’t imagine TiVo’s fanatic customers are going to be all too happy. My first reaction is that it’s not TiVo’s job to appeal to advertisers. It’s […]
More on Customization
The other day I commented on trend of consumer product customization and posted about a company that offers custom artwork for iBook computers. This topic has been on my mind a lot lately and the more I pay attention, the more I see. In my previous post, I referenced the multi-billion dollar ringtone industry […]
Word of the Day: Advergaming
Interesting article at ClickZ about the growth of ads and product placements in video games. The article starts with quite a punch – pointing out that the new video game, “Halo 2,” had first day sales of $125 million compared to opening weekend receipts of movies “Shrek 2” ($108 million), “Harry Potter and the Prisoner […]
Custom iBook Art
Whether they realize it or not, Painted Bytes is cashing-in on the current personalization craze. From $89 for custom colors to $139+ for custom artwork, Painted Bytes will turn your stock iBook into a individualized fashion statement. With revenue from ringtones in the billions of dollars worldwide and people not even wanting to […]
Good Morning – This is Target with Your Wake Up Call
As a way of promoting its big upcoming 2-day sale, Target is offering people the opportunity to schedule a wake-up call on the days of the sale. Not available for scheduling until 11/17, customers can visit the Target website and schedule calls from characters such as Darth Vader and Heidi Klum as […]
DVR’s Anticipated Advertising Impact
The Advertising Research Foundation surveyed leading advertising professionals regarding what effect they feel DVRs will have on 30-second TV spots. Fifty-five percent expect “significant growth of non-traditional ad formats, but 30-second spot will remain cornerstone of TV advertising.” Twenty-one percent predict the “death of the 30-second spot and dramatic transformation of TV advertising paradigm.” Read […]
