Vodafone has licensed the rights to the television series 24 for the purpose of distributing a spin-off to be watched only on mobile phones consisting of 24, one-minute “mobisodes” (yes, that’s really what they’re calling them – a worse name has perhaps never been created). My question is, with a one-minute mobisode […]
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Aggregating Online Buzz to Precict TV Hits and Misses
Initiative, a New York media agency, has developed a tool called PropheSEE that “measures which (television) shows are being talked about most on the Internet. Unlike other systems that do the same thing, it also gauges whether the talk is positive or negative.” It seems to have accurately predicted the fate of […]
Newspapers and Local TV News Viewed as Most Credible
MediaPost has reported on a survey that ranked newspapers and local TV news as the most credible forms of media. The rest of the rankings: 30% Newspapers 30% Local TV News 24% Cable News Networks 21% Online News Sites 20% Broadcast TV Network News 16% […]
The Persuaders
Last night PBS aired “The Persuaders” on Frontline, a documentary which looked at how changes in marketing practices are influencing U.S. culture and politics. It also looked at how advertisers are trying to break through the clutter that they have created, looking for new ways to reach potential consumers. In a segment on political research, […]
Business Success the Infomercial Way
The web site of direct response marketing (infomercial) giant, Guthy-Renker, lists the company’s 10 Commandments of Management. Regardless of how you feel about those oft-cheesy late-night sales pitches, the company has certainly been successful and these “commandments” are sound. They are: Thou shalt take risks Thou shalt make nice with […]
Mobile TV
According to Engadget, CNET has reported that Texas Instruments says 70% of cellphones will have digital TV tuners by 2007. Should this prophecy come to pass, what might this hold for the advertising industry? Will we see specially designed commercials optimized for television viewing via mobile devices? I think the […]
Living By Poll Numbers
In this climate of political polling, NPR satirists take a humorous jab at the ubiquitous Zogby Poll and what life might be like if we all lived our lives by poll numbers. To hear the 2.5 minute audio clip, click the Listen icon on this page.
WOOT!
Rarely am I impressed enough by a product or service these days to endorse it, but I love WOOT! WOOT is a four-page web site that sells one product per day, from midnight to midnight or until it sells out, whichever comes first. They are usually technology products of some […]
Attention Hotel Towel Thieves
Holiday Inn Hotels & Resorts has published a book of stolen towel stories from its customers called About the towels, we forgive you: Absorbing Tales of Borrowed Towels. Sixty-percent of proceeds from the $25 book will go to the Give Kids The World charity and the first 1000 people to […]
In-Game Ad Serving
It’s an in-game ad kind of day. Massive Inc. announces its launch of the “world’s first” video game advertising network. Here’s how it works: The technology backbone behind the Massive Video Game Advertising Network is Massive’s patent pending ad serving technology, a client-server system that dynamically delivers advertising into video […]
