Mediaweek reports on a deal between Nielsen Entertainment and Activision to measure how long and how often players are exposed to brands placed in video games. Surveys will also be conducted to understand player’s perception of ads in video games and how it effects brand awareness and recall. via [MarketingVOX]
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The Future of Television
Two more interesting bits of television news today: Bill Gates discusses the possible future irrelevance of broadcast television. Media Life magazine reports on how television usage among men 18-34 is up (due to video games, DVD’s and DVR’s) even though television viewing among the same group is down. via [Lost […]
DVR Watchers Skipping More Ads
MarketingVOX references a recent study by Media Planning Group finding that “nine out of ten respondents said they usually or always skip [television] ads – even with live programming – when they use their digital video recorders (DVRs).” Other data that is not necessarily in sync with these findings can […]
Business Blog Book Tour: The Origin of Brands
For the fifth Business Blog Book Tour, I had the opportunity to ask Laura Ries a few questions about her new book, The Origin of Brands, which she co-authored with her business partner and father, Al Ries. The book offers an interesting look at how brands evolve and thrive from […]
Night of the Media Heavyweights (III)
Dynamic Logic’s second CrossMedia Forum provided for a great evening of lively debate between top executives representing the eight major media categories. Much of the debate was spurred on by nearly 200 members of the audience using Perception Analyzer® dials to respond to the question, “Which medium is facing the […]
Business Blog Book Tour 5
The next Business Blog Book Tour will make a stop here at Perception Analyzer Dial.Log on Wednesday, October 13. The book is The Origin of Brands, by Al & Laura Ries, which uses the theory of evolution as a model for building successful brands. Be sure to stop back for […]
Night of the Media Heavyweights (II)
As a follow-up to my previous post, I have just learned that there are still some spots open for this event and anyone in NY who would like to go can register for free here. If you work in media or simply have an interest, this event may well be […]
User Experience (UX) the eBay Way
Interesting interview by Mark Hurst on the Good Experience Blog with Andre Haddad, Vice President of eBay’s Design Labs. Mr. Haddad is in charge of the user experience (which he calls UX) for eBay’s 114 million registered users. Good read.
Night of the Media Heavyweights
MSInteractive’s Perception Analyzer® system will be used for interactive audience participation at Dynamic Logic’s CrossMedia Forum 2004 – Night of the Media Heavyweights. This New York event on October 4, brings together media executives from cable, radio, outdoor, direct marketing, magazines, television, newspapers and Internet to discuss the value of […]
Favorite Advertising Icons and Slogans
In honor of Advertising Week 2004, Yahoo! and USA Today conducted a survey of people’s favorite advertising icons and slogans. The winners are… America’s Favorite Icons, Top Five: M & M Characters® AFLAC Duck® Mr. Peanut® Pillsbury Doughboy® Tony the Tiger® America’s Favorite Slogans, Top Five: Melts in your mouth, […]
