Proctor & Gamble reports that Crest’s appearance on last week’s episode of The Apprentice resulted in “the highest level of online interest in a single product launch in P&G history.” With the offer of free samples and a contest for the best marketing idea submitted via the web site, “increased […]
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Out of Pocket
According to this article, teachers spend an annual average of $458 dollars out-of-pocket on school supplies for their students. We’re talking basics like paper, printer cartridges and pencils. Some receive partial reimbursements and/or tax breaks, but those are getting harder to come by and many teachers say they will still […]
U.S. Broadband Penetration
Internet Retailer reports on Nielsen/NetRatings’ current findings of the 10 most and least connected U.S. cities via broadband. While nationwide broadband penetration is 51%: The top 10 cities most connected via broadband are: San Diego, 69.6% Phoenix, 68.4% Detroit, 67% New York, 66.8% Sacramento, 64.9% Orlando, 64.7% Seattle, 63% San […]
Impact of DVR’s on TV Advertising
Some good thoughts over at Bold Approach blog about the impact DVR’s are having on television advertising and how to make advertising better overall. Dave also links to an interesting Forrester study that delves deeply into this topic. For more info, I previously looked at this topic here, here and […]
Looking Back
Perception Analyzer Dial.Log is 100 posts-old today. While 100 posts in six months (this blog launched on March 11, 2004) may not be a lot by blog standards, I am pretty selective about what I post and feel a strange sense of accomplishment with this milestone. Yet, I have struggled […]
If This is How They Treat Their Best Customers…
I shop at a high-end retailer that has a loyalty program – for every $40 spent I get a card stamped and after 10 stamps I get a $40 credit toward my next purchase. Not a bad deal. I essentially get 10% back on every $400 spent. The problem is, […]
Gaming Up
MediaPost’s Media Daily News reports on a Ziff Davis Media study that provides more data on the impact video game playing is having on television watching and other media consumption: 54.5 million U.S. households play console-based video games 52.3 million U.S. households play PC-based video games 26% of respondents said […]
Alienating Your Best Customers
Not only is it nearly impossible to book an airline seat using frequent-flier miles anymore, but now United is increasing its fee for making changes to award tickets from $75 to $100 and adding a $15 fee for any award ticket not booked through United.com. I remember, not long ago, […]
Airport Art
First the JetBlue terminal at JFK gets an Oasis day spa and now the once vacant Terminal 5 at JFK gets turned into what reads like a living, breathing artistic experience. The web site is cool (turn up your speakers) and the concept actually makes me want to visit an […]
Media Multitasking (III)
Whether consuming multiple forms of media at the same time or just trying to consume all types of media faster, the way people interact with media is changing fast. This article at seattlepi.com sums it up very well. As I’ve previously addressed here and here, marketers and advertisers need to […]
