Dialsmith is a Member of ZoomGov for Secure Online Research This high-security platform for web conferencing is used by fewer than 1% of all accounts. ZoomGov was designed to serve sensitive areas of the US Government. We use this same technology for all our online qual research: online focus […]
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BEHIND-THE-SCENES TIPS FOR BETTER ONLINE FOCUS GROUPS
A year ago, I authored this post where I talked about some of the more effective approaches and tips I’ve employed to get the most out of the in-person focus groups and dial testing groups I’ve conducted over three decades of market research. That, of course, was pre-COVID-19 pandemic. […]
Is ZOOM Secure for Market Research and Online Focus Groups?
Online focus groups and dial groups are our new normal. And we get this question a lot. If you are like the other 99% of companies, you are using the commercial version of Zoom. The short answer for you is “Yes, Zoom is secure for market research.” (At Dialsmith, we […]
Adding Real-Time Dial Testing To Your Online Focus Groups
Now dial testing can be conducted in real-time during your online focus groups. If you are familiar with dial testing at all, you know it has been a mainstay of messaging, advertising, litigation, political, and media research. Previously only available for in-person groups and surveys, now online focus groups can […]
Mock Jury and Trial Research in the New Normal of Virtual Research
Yes, in the new normal of social distancing and stay-at-home orders, courts are postponing hearings and trials, or moving them online. And many courthouses are currently empty. But the case load for litigators and the need for trial research hasn’t disappeared. Lawyers and their clients still need trial research, and […]
Add Online Dial Testing to Your Virtual Focus Group: Video Demo
Migrate your in-person focus groups and dial groups online. It’s happening to all of us. Research projects being cancelled or delayed. In 2020, in-person research is on hold indefinitely. Migrating your qual research online delivers the same deep insights and is a fast-turn option. In this demo, you will see […]
Online Dial Testing and Market Research Solutions: FREE Webinar April 2nd @ 2PM Eastern | 11AM Pacific
We know many of you are experiencing project delays or cancellations due to coronavirus. But there are many ways to execute qual/quant hybrid market research studies online, which include dial testing. We do this every day! Webinar is on April 2nd @ 2PM Eastern | 11 am Pacific REGISTER […]
Steve August (Best of CRC) | Ep. 28
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Recorded live from the Insights Association’s Corporate Researchers Conference, we spoke with Steve August. Steve has deep roots in the market research field as the founder of Revelation and former Chief Information Officer and Chief Marketing Officer for FocusVision. Currently, Steve is running his own business coaching practice, using his real-world experiences to help other founders navigate building and growing their own businesses.
Susan Fader – Fader & Associates (Best of CRC) | Ep. 27
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Recorded live from the Insights Association’s Corporate Researchers Conference, we spoke with qualitative research specialist Susan Fader of Fader & Associates. We discussed in detail the fascinating presentation she gave here at CRC on the value of counter-intuitive thinking in market research.
Chris Clegg – Portland Marketing Analytics (Live from CES) | Ep. 26
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We’re here live with the Insights Association on the show floor at the world’s largest consumer electronics show—CES 2020, where we caught up with Chris Clegg, President of Portland Marketing Analytics. Chris and I covered several interesting topics including what we learned in The Research Summit, what new innovations got our attention, and the value of The Research Summit and CES for those of us in the market research field.
