NBC paid God-knows how much money to air the Olympics on its multiple networks and results of events that will not air until tonight are splashed all over MSNBC.com’s home page. I know MSNBC.com is a news site and they need to report the news just like everyone else, but […]
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Blog Jam
For the next two days I will be contributing in some small way to Blog Jam, the first anniversary celebration of FC Now (the Fast Company weblog). Since most of my posting will likely take place there, I will update this post with links to those posts. Click on over […]
Five-second ads
In stark contrast to advertisers testing 90-second television commercials in order to get viewer’s attention in a fast-forward world, the campaign of Indiana Governor Joe Kernan is running five-second ad bursts that convey quick, simple messages. In a damned-if-you-do, damned-if-you-don’t kind of way, the opposition is actually complaining about the […]
Steady Rise of Online Video Ads
This article by eMarketer highlights stats by Jupiter Research that predict online video ad spending will jump from $77 million in 2003 to $657 million in 2009. Online video ads first caught my attention back in May of this year, at which time I wrote this. With DVR’s (like TiVo) […]
Get ’em While They’re Young
Disney has created a desktop computer designed for children called the Disney Dream Desk PC. The $599 PC will include a DVD player, a CD-RW, an ergonomically designed kid-sized mouse, a multimedia keyboard and a digital pen. The 14.1” Mickey-shaped TFT LCD flat panel monitor with embedded speakers will be […]
Fastest-growing Ad Medium: Cinema
With 38.4% compound annual growth over the last five years and revenues expected to grow from $470 million in 2004 to more than $1 billion in 2008, cinema advertising is the fastest-growing ad medium. I’ll tell you, after watching “The 2wenty” for a while now at Regal cinemas and thinking […]
Into the Void
Less than half of emails sent to the world’s best-known brands actually get a reply. For the study, companies were contacted either through their info@ email addresses or using contact forms on their web sites. The study was conducted in English and Spanish and this article at Internet Retailer goes […]
The Color of Branding
Good article at MarketingProfs about the use of color in branding. An interesting example they cite is UPS using the color brown, one of the least used colors in marketing (blue is the most used, but the way). It turns out, “brown represents steadfastness, simplicity, friendliness and dependability—perfect for a […]
Airport Oasis
New York day spa, Oasis, is teaming-up with JetBlue Airways to offer a full service spa at the JetBlue terminal of JFK airport. Treatment times will even be coordinated with arrivals and departures. From my perspective, what is so interesting about this is the blending of a high-end NY spa […]
Trump World
According to The New York Times, Donald Trump is launching a new bimonthly magazine this fall called Trump World with the focus to be on “his personal interests.” According to the editor and publisher, the magazine will “feature Mr. Trump’s business and real-estate advice, as well as helpful hints on […]
