Must read article from Wired on how the media consumption behavior of 18-34 males is changing the world advertising and how companies sell to us.
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90-second Television Commercials
As another means of busting through the clutter and holding onto fast-forward-happy DVR viewers, companies are trying 90-second television commercials, according to this article in The New York Times (free subscription required). We previously touched on the advertising challenges posed by DVR’s in this post.
I Want My TV
According to USA Today, a new study found that 80% of men 18-34 would give up their video game consoles before giving up their TV sets. Though this is contrary to a study earlier this year by a video game industry association that showed “about 52% of video and computer […]
Best Global Brands by Value
Interbrand and Business Week have released their 2004 rankings of the world’s most valuable brands. Brand Autopsy has a link to the Business Week article (which otherwise requires a subscription to read) and a good summary post.
Eating Habits of Teens
The July/August issue of Quirk’s Marketing Research Review magazine published results of a Teen Health & Nutrition study by BuzzBack Market Research (p. 8, content not available online). Over 500 U.S. teens were surveyed and here is some of what they said: Favorite fast-food restaurant: Subway (64%) McDonald’s (48%) Top […]
Few Questions For…Howard Varinsky
Renowned jury consultant Howard Varinsky, of Varinsky Associates, took time from his busy schedule for a few questions from me this week. Trained in psychology and having practiced jury consulting for 25 years, Mr. Varinsky is an expert in developing winning trial strategies, voir dire and jury selection, witness preparation […]
Blockbuster May Be Getting It
Since this previous post, Blockbuster has begun testing online DVD rentals to compete with Netflix. And, in a move to beat Netflix at the online DVD rental game, Blockbuster is “offering is an unlimited number of rentals per month, with up to three DVDs out at any one time, for […]
HDTV Interest and Content On the Rise
Two interesting bits of HDTV (high definition television) news today: First, eMarketer summarizes a study by Yankee Group that shows 78% of consumers are aware of HDTV, 20% plan to purchase HDTV sets and predicts the installed base of HDTVs will be nearly 60 million by 2008. Second, while the […]
Corporate Blogging Survey
There is a survey on TheNewPR/Wiki (an extension of Global PR Blog Week 1.0) on corporate blogging. Here are their questions and my answers: 1) Why do you blog for your company? I blog as a means of providing existing and potential clients information that will be of value to […]
Online Shopping Stats
Not only do women control or influence 80% of all purchases, they also account for 52% of online buyers according to a study by Forrester Research. Other interesting stats from a recent Promo magazine article: Teen girls spend 22% more time online than boys Online retailers convert only 3.2% of […]
