Right behind cable providers are mobile phone service providers with the second lowest ranking in the University of Michigan’s customer satisfaction index. Key complaints: dropped calls, poor customer service, penalties and fees. My biggest complaint — why can’t we get the coolest phones and latest technologies that show up in […]
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Technology as a Tool, Not the Focus
Media strategist for George Bush, Mark McKinnon, discusses the campaign’s use of technology to deliver messages faster and with more immediate focus and relevance in this Business 2.0 article. The takeaway for me, from a marketing and business perspective, is: For him and his team, the point of using new […]
McWow!
My wife and I have known each other for 15 years and until last month, we never ate together at McDonald’s. My wife’s eating habits are on the healthier side and McDonald’s never fit with that. I’d eat there occasionally and enjoy it, but always felt guilty because I knew […]
Blockbuster Doesn’t Get It
Clearly in response to the increasing popularity of Netflix, Blockbuster announced the Blockbuster Movie Pass allowing customers to rent two to three movies, for as long as they want, with no late fees, for a monthly fee of $24.99 and $29.99 respectively. The problem is, Netflix offers customers the rental […]
Free Market Research
ClickZ has a four-part series on sources for free market research data and stats. It’s a valuable collection of links that may help you find that elusive stat you’re looking for. Part I Part II Part III Part IV
Media Multitasking (II)
More data to support the fact that people’s media-consumption is becoming more and more splintered. Television ad premiums will certainly continue to be challenged if the audience’s attention is that diverted, further justifying advertiser’s intent to move ad dollars from television to other media outlets.
More on Web-based Video Advertising
As a follow-up to this post, here’s a good article on where the industry sees this going.
Perception Analyzer® Question Naming
Perception Analyzer requires that all questions in a project questionnaire have unique names. If you don’t specify a name when a question is created in PAEdit, the editor will create one automatically, beginning with the name QUEST and using QUEST1 next, then QUEST2, etc. The automatic question naming can be […]
Moms Online
Another Ad:Tech session partial transcript by Heath at FC Now – this one about how moms use the Internet as told by Joanne Erickson, research director for Disney Online. Key stats: According to Nielsen, there are 31 million moms online. They’re 38, tend to be married, are very smart — […]
Sounds Like a Stretch
In this post we referenced how, partially due to the proliferation of DVRs (digital video recorders), more advertisers are moving parts of their advertising dollars to media outlets other than television. Today, Lost Remote links to an article about a study that suggests 96% of DVR viewers stick through commercial […]
