Interesting test by McDonald’s to offer rentals of the top 30 DVDs (accounting for ~80% of DVD rentals) from kiosks at restaurant locations. The rental fee is $1 per day and the real beauty (in my opinion) is that a DVD may be returned to any location, not strictly the […]
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Advertising – What’s To Come?
Heath over at FC Now offers a partial transcript of a panel discussion from Ad:Tech discussing the future of advertising and the issues facing television, print and online venues. Panel members were: John Battelle, visiting professor at UC-Berkeley Michael Tchong, founder of Trendscape Lenny Baker, CFA for Saloman Smith Barney/Citigroup […]
Auto-streaming of online ads
So, I’m reading an article about how online advertising hit a Q1 record in 2004 at $2.3B, which lead me to another article about how Yahoo! feels that its “long, slow effort to educate major advertisers about Internet advertising and to get them to change their spending habits [from television […]
SkyHigh Marketing
Jennifer over at What’s Your Brand Mantra shares a very funny email she received from SkyHigh Airlines, the parody airline created by Alaska Airlines. It’s interesting to read about this today because just last night, my wife and I (both in marketing) were going nuts over the absolutely horrible ads […]
Shake It Up
I like the notions behind the so-called credo of Kevin Roberts (CEO Worldwide, Saatchi & Saatchi) from a recent Tom Peters presentation. 1. Ready. Fire! Aim. 2. If it ain’t broke…Break it! 3. Hire crazies. 4. Ask dumb questions. 5. Pursue failure. 6. Lead, follow…or get out of the way! […]
Rubik’s Robot
This has absolutely nothing to do with market research, but someone invented a LEGO® robot that solves the Rubik’s Cube®. Why? I suppose because they could, and sometimes that’s a good enough reason (but not all the time). I, myself, have only solved it once and that was years ago […]
Editing Perception Analyzer® Data in Excel
Sometimes it is necessary and convenient to edit raw Perception Analyzer data in a text editor or Excel. This may be done to add data for questions that were not asked during a dial session or to edit existing dial data. The new or edited data may then be reimported […]
Using Perception Analyzer® with USB
Many new laptops are no longer provided with 9-pin serial ports, instead using the newer, smaller and more versatile Universal Serial Bus (USB) port. However, the Perception Analyzer’s wireless interface console is a serial device. To connect the PA console to a laptop, a USB to serial converter is required. […]
Purchase decisions 95% subconscious?
According to Harvard Business School professor and author, Gerald Zaltman, 95% of consumer’s purchase decision making takes place in the subconscious mind. This piece in HBS’s Working Knowledge offers Professor Zaltman’s thoughts on the matter and how he proposes getting into the subconscious mind of the consumer.
Internet ad revenue up 21% in 2003
Led by a spike in keyword search ads (fees advertisers pay online companies to tie a listings and/or links to their site to specific search terms), Internet ad revenue experienced a health bump in 2003 according to the Interactive Advertising Bureau (IAB). This is especially relevant during a time when […]
