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Engagious Podcast: NASA’s Tom Hoffman, Lessons from the Mars InSight Lander Project
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It’s not every day that you get to chat with the NASA project manager on a mission to Mars, but today is that day! My guest Tom Hoffman is the project manager at the Jet Propulsion Laboratory for NASA’s InSight Mission to Mars. InSight will be landing on November 26th, 2018. It’s primary mission is to do a “check-up” on the health of Mars for the very first time. Tom and I discuss the tech and planning that went into this first-of-its-kind mission and how a project of this magnitude and complexity is managed and executed.
Ethics is Good Business
(Originally posted on the Engagious Blog.) Good Ethics is Good Business: Jonathan Haidt at BSPA Every year behavioral psychology’s best and brightest (and those who aspire to be) gather at the Behavioral Science & Policy Association (BSPA) conference to drop knowledge, meet people, and learn new things. This year’s […]
If you can’t make your opponent’s point, you don’t truly grasp the issue
(Originally posted on the Engagious Blog.) @seanbland reminds us about the flaw of “False-consensus bias” – the assumption that other people are like us: that what we are, what we like, the ideas we cherish, are “normal.” (Well, duh.) We surround ourselves with people like us, watch shows that […]
How to Hire a Messaging Agency: Top 10 List
(Originally posted on the Engagious Blog.) As the Manager of a Marketing team, I’m responsible for hiring outside agencies for customer insights research and messaging. No matter how many times I do this, choosing an agency is never easy. The stakes are high and it’s crucial to make the […]
Giving Outside of the Giving Season
Here at Dialsmith, we’re as guilty as anyone of getting caught up in the business of our business. So every once in a while, we need to remind ourselves that there’s important work being done outside of our focus area. That’s why every September, Dialsmith gets involved in supporting the […]
Engagious | Axios Swing-Voter Focus Groups: The Inside Scoop Part 2
9/11, Climate Change, Women in Congress, Football—and more. In conjunction with media company Axios, Engagious conducted dial tests in Canton, Ohio, with 12 swing voters: six Romney-Clinton voters, and six Obama-Trump voters. Rich Thau, Engagious president, moderated. (To receive a written write up of results, go here.) To see how Axios […]
Engagious Podcast: Carla Johnson, Architecting the Story Experience
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Hot on the heels of our Harris III conversation, we have another great podcast episode featuring master storyteller Carla Johnson. What makes Carla unique is her focus on shifting people from being recipients of a story to actually having an experience related to the story. We explore how that can be done, the benefits to consumers, and which brands are already starting to embrace that technique.
The Psychology of the Pumpkin Spice Latte
(Originally posted on the Engagious Blog.) Because everyone else is doing it Bagels, cookies, vodka, and even humus. Love it or hate it (is there an in-between?), you can’t escape it: Fall means pumpkin spice everything. Everybody is getting on the pumpkin spice bandwagon. Thank you, Starbucks. So, how does […]
Texas Governor Debate & Focus Groups – #TXGovDebate
The political season of 2018 is in full swing and tensions were running high at the Texas Gubernatorial Debate this evening. For tonight’s face-off, Nexstar was capturing real-time feedback with our Perception Analyzer dials in the hands of a focus group. Respondents supplied moment-to-moment feedback on the debate performances. One […]
