Behind the FedEx Logo
Interesting interview at The Sneeze with the creator of the world famous and multiple-award winning FedEx logo. I never noticed the arrow before – had you?
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Dialsmith are the creators of the Perception Analyzer dial technology for moment-to-moment audience feedback. Our team leverages online and in-person dial testing to deliver hybrid qual/quant services.
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Lillian Labs is our in-house qualitative research team. Our team specializes in product marketing, strategic messaging and brand storytelling with deep experience in everything from media and entertainment to CPG, software to SaaS, from healthcare to financial services, and more.
